July 2026 snapshot · 72 AI answers Contested

Freelance & Talent Marketplaces: AI Visibility Ranking

Marketplaces for hiring freelance and contract talent. Right now, Upwork is the brand AI assistants recommend most, with a Visibility Score of 72 and the #1 spot in 51% of answers. Head-to-head: Upwork vs Toptal →

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

Two clear leaders, then a cliff to the remaining three.

Upwork and Toptal dominate with scores above 70 and mention rates above 81%, but Upwork converts that presence into first-pick status far more aggressively, landing the top spot in 51% of answers versus Toptal's 19%. Fiverr holds a distant third with a 58 score, and everything below it barely registers. The strangest signal is 99designs, where Claude scores it at 34 but ChatGPT gives it just 3.3, a gap that suggests the models have almost nothing in common when they think about that brand.

AI-generated analysis of the July 2026 measurements.

#	Brand	Visibility Score	Mention rate	Avg. position	#1 pick rate	Models
1	Upwork	72 ±2.8	82%	2	51%	ChatGPT #1 Claude #1 Gemini #2
2	Toptal	71 ±5.2	86%	3	19%	ChatGPT #2 Claude #2 Gemini #1
3	Fiverr	58 ±4.2	72%	3	8%	ChatGPT #3 Claude #3 Gemini #3
4	Contra	28 ±4.9	44%	5	4%	ChatGPT #4 Claude #7 Gemini #4
5	99designs	18 ±4.3	36%	6	0%	ChatGPT #13 Claude #4 Gemini #9
6	Freelancer.com	18 ±3.8	26%	4	0%	ChatGPT #6 Claude #5 Gemini #12
7	Dribbble	17 ±4.2	32%	6	4%	ChatGPT #7 Claude #8 Gemini #7
8	Braintrust	17 ±4.3	25%	4	0%	ChatGPT #5 Claude #13 Gemini #6
9	Gun.io	14 ±4.2	26%	6	0%	ChatGPT #10 Claude #12 Gemini #5
10	PeoplePerHour	11 ±2.8	19%	5	0%	ChatGPT #8 Claude #6 Gemini
11	Behance	9 ±3.3	18%	6	0%	ChatGPT #9 Claude #11 Gemini #11
12	LinkedIn	9 ±4	19%	7	1%	ChatGPT #11 Claude #9 Gemini #13
13	MarketerHire	8 ±3.8	11%	4	4%	ChatGPT #12 Claude Gemini #8
14	Guru	7 ±2.8	13%	5	0%	ChatGPT #14 Claude #10 Gemini #14
15	Mayple	6 ±2.6	7%	3	1%	ChatGPT Claude #14 Gemini #10

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: Arc.dev (5.6), Working Not Working (5.4), OnlineJobs.ph (5.1), Lemon.io (5), A.Team (4.3). 86 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 28/100: the share of this category's recommendation weight not held by the leader.

Compare brands in Freelance & Talent Marketplaces head-to-head → · Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.