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Brand report · September 2026
Toptal: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about freelance & talent marketplaces, Toptal ranks #2 of 15, a Visibility Score of 70 in Freelance & Talent Marketplaces .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Strong number two in talent marketplaces, but only one race to run.
Where it wins. Toptal lands in 86% of AI recommendations when buyers ask about freelance and talent platforms, and its rank 2 of 15 position makes it a near-automatic inclusion in that conversation.
Where it loses. First-pick selection sits at just 11%, meaning AI models consistently steer buyers toward someone else to open the shortlist, and Toptal has no presence outside this single category to offset that ceiling.
AI-generated analysis of the September 2026 measurements.
ChatGPT 
Claude 
Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Toptal. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Share of Toptal's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Head-to-head: Toptal vs Upwork
Scores are measured from real AI answers, refreshed monthly. Methodology.
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