← Freelance & Talent Marketplaces ranking
Brand report · July 2026
Toptal: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about freelance & talent marketplaces, Toptal ranks #2 of 15, a Visibility Score of 71 in Freelance & Talent Marketplaces .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Strong second place, but rarely the first name spoken.
Where it wins. Toptal shows up in 86% of relevant AI responses, which is near-ceiling reach for this category. That consistency across all prompt themes means no obvious blind spots.
Where it loses. A 19% first-pick rate is low for a brand at rank two, meaning AI models mention Toptal but default to naming someone else first. Upwork almost certainly occupies that top slot more often.
AI-generated analysis of the July 2026 measurements.
ChatGPT 
Claude 
Gemini Share of each theme's answers that mention Toptal. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Share of Toptal's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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