Thunderdome B2B SaaS AI Visibility Index

← All categories

September 2026 snapshot · 72 AI answers Contested

BI & Data Analytics: AI Visibility Ranking

Business intelligence platforms for dashboards and self-serve analytics. Right now, Power BI is the brand AI assistants recommend most, with a Visibility Score of 73 and the #1 spot in 54% of answers. Head-to-head: Power BI vs Looker →

These rankings are measured from what the three models know from training, not a live web search. When the models DO search the web, see which sources they cite. Methodology.

Power BI barely ahead, Looker right on its heels.

Power BI leads with a score of 72.8 but Looker sits just 4 points back and actually gets mentioned in more answers, 86% versus 81%, so neither brand has a secure grip. Looker's edge with Claude (75.8 versus Power BI's 70.4) keeps the race honest, even though Power BI converts first-pick calls at a rate no other brand comes close to. Metabase is the quiet disruptor, finishing fourth yet claiming first-pick honors 18% of the time, more than Looker and Sigma combined.

AI-generated analysis of the September 2026 measurements.

# Brand Visibility Score Trend (3 mo) Mention rate Avg. position #1 pick rate Models
1 Power BI
73
±3.5
Jul 2026: 70.3 · Aug 2026: 68.6 · Sep 2026: 72.8 flat 81% 2.0 54% ChatGPT #1 Claude #2 Gemini #1
2 Looker
69
±2.4
Jul 2026: 70.1 · Aug 2026: 67.6 · Sep 2026: 69 flat 86% 3.0 11% ChatGPT #2 Claude #1 Gemini #2
3 Tableau
60
±2.6
Jul 2026: 61.2 · Aug 2026: 58.7 · Sep 2026: 59.9 flat 72% 2.7 0% ChatGPT #3 Claude #3 Gemini #3
4 Metabase
50
±1.5
Jul 2026: 49.4 · Aug 2026: 55.4 · Sep 2026: 49.6 ▼ 6 64% 3.2 18% ChatGPT #4 Claude #4 Gemini #5
5 Sigma
33
±4.6
Jul 2026: 30.7 · Aug 2026: 32.6 · Sep 2026: 32.5 flat 46% 3.9 13% ChatGPT #5 Claude #10 Gemini #4
6 Apache Superset
15
±4.2
Jul 2026: 10.4 · Aug 2026: 11.9 · Sep 2026: 14.6 flat 24% 4.8 0% ChatGPT #6 Claude #12 Gemini #11
7 Lightdash
13
±3
Jul 2026: 17.9 · Aug 2026: 20.3 · Sep 2026: 13.3 ▼ 7 19% 4.1 0% ChatGPT #12 Claude #7 Gemini #6
8 Looker Studio
13
±3.4
Jul 2026: 12.6 · Aug 2026: 13.9 · Sep 2026: 13.1 flat 17% 3.2 0% ChatGPT #9 Claude #8 Gemini #8
9 ThoughtSpot
13
±4.1
Jul 2026: 16.1 · Aug 2026: 11.9 · Sep 2026: 12.6 flat 22% 5.3 0% ChatGPT #8 Claude #11 Gemini #7
10 Qlik Sense
12
±2.7
Jul 2026: 8.2 · Aug 2026: 10 · Sep 2026: 12.4 flat 17% 3.6 0% ChatGPT #10 Claude #5 Gemini
11 Qlik
12
±4
Jul 2026: 6.8 · Aug 2026: 5.3 · Sep 2026: 11.7 ▲ 6 18% 4.5 0% ChatGPT #7 Claude #13 Gemini #10
12 Cube
5
±2.5
Jul 2026: 5.4 · Aug 2026: 3.9 · Sep 2026: 5.4 flat 8% 4.5 1% ChatGPT #13 Claude #15 Gemini #9
13 Hex
4
±2.5
Jul 2026: 6.4 · Aug 2026: 7.2 · Sep 2026: 4.4 flat 8% 5.7 0% ChatGPT #11 Claude #14 Gemini
14 Domo
4
±2.4
Jul 2026: 2.9 · Aug 2026: 4.7 · Sep 2026: 4.3 flat 11% 7.1 0% ChatGPT #14 Claude #9 Gemini
15 Superset
4
±3.4
Jul 2026: 9.2 · Aug 2026: 9.6 · Sep 2026: 4.3 ▼ 5 7% 4.8 0% ChatGPT Claude #6 Gemini

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: Sisense (4.2), Preset (3.9), Explo (3.9), Luzmo (3.3), Vizzly (3.2). 40 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 27/100: the share of this category's recommendation weight not held by the leader.

Compare brands in BI & Data Analytics head-to-head →  ·  Explore the prompt tree →

Get alerted on big movements

We rerun the index every month. Drop your email and pick what to watch in BI & Data Analytics: the whole category or specific brands. Free, unsubscribe anytime.

Or watch specific brands:

Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini
0 25 50 75 100 Visibility Score · 0 = never mentioned, 100 = always the first recommendation Power BI Looker Tableau Metabase Sigma Apache Superset Lightdash Looker Studio ThoughtSpot Qlik Sense

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.

1 2 3 4 5 6 7 8 9 10 11 Position in the answer · 1 = the first product recommended Power BI Looker Tableau Metabase Sigma Apache Superset Lightdash Looker Studio ThoughtSpot Qlik Sense

What each model recommends first

ChatGPT

gpt-5.4

1 Power BI
79
2 Looker
67
3 Tableau
63
4 Metabase
40
5 Sigma
35

Claude

claude-sonnet-4-6

1 Looker
76
2 Power BI
70
3 Tableau
64
4 Metabase
62
5 Qlik Sense
24

Gemini

gemini-3-flash-preview

1 Power BI
69
2 Looker
64
3 Tableau
53
4 Sigma
51
5 Metabase
47

The questions we asked

Each model answered every prompt 3 times in September 2026. Prompts are brand-neutral so no vendor gets seeded into the question.

  1. Best overall
    What's the best BI tool for a mid-size company? See who wins it →
  2. Use-case fit
    We want self-serve dashboards on top of our data warehouse. What should we use? See who wins it →
  3. Top tools in 2026
    What are the top business intelligence platforms in 2026? See who wins it →
  4. Startup & small team
    Which BI tool is best for a startup that runs on Snowflake or BigQuery? See who wins it →
  5. Enterprise pick
    Which BI platform should a large enterprise standardize on, considering security, compliance, and scale? See who wins it →
  6. Feature-led ask
    I need embedded analytics for our SaaS product. What do you recommend? See who wins it →
  7. If you could pick one
    If you could only pick one BI platform, which one and why? See who wins it →
  8. Budget & alternatives
    What's the best affordable BI tool for a small data team? See who wins it →