Business intelligence platforms for dashboards and self-serve analytics. Right now, Power BI is the brand AI assistants recommend most, with a Visibility Score of 73 and the #1 spot in 54% of answers. Head-to-head: Power BI vs Looker →
These rankings are measured from what the three models know from training, not a live web search. When the models DO search the web, see which sources they cite. Methodology.
Power BI barely ahead, Looker right on its heels.
Power BI leads with a score of 72.8 but Looker sits just 4 points back and actually gets mentioned in more answers, 86% versus 81%, so neither brand has a secure grip. Looker's edge with Claude (75.8 versus Power BI's 70.4) keeps the race honest, even though Power BI converts first-pick calls at a rate no other brand comes close to. Metabase is the quiet disruptor, finishing fourth yet claiming first-pick honors 18% of the time, more than Looker and Sigma combined.
AI-generated analysis of the September 2026 measurements.
| # | Brand | Visibility Score | Trend (3 mo) | Mention rate | Avg. position | #1 pick rate | Models |
|---|---|---|---|---|---|---|---|
| 1 | | ±3.5 | flat | 81% | 2.0 | 54% | ChatGPT #1 Claude #2 Gemini #1 |
| 2 | | ±2.4 | flat | 86% | 3.0 | 11% | ChatGPT #2 Claude #1 Gemini #2 |
| 3 | | ±2.6 | flat | 72% | 2.7 | 0% | ChatGPT #3 Claude #3 Gemini #3 |
| 4 | | ±1.5 | ▼ 6 | 64% | 3.2 | 18% | ChatGPT #4 Claude #4 Gemini #5 |
| 5 | | ±4.6 | flat | 46% | 3.9 | 13% | ChatGPT #5 Claude #10 Gemini #4 |
| 6 | | ±4.2 | flat | 24% | 4.8 | 0% | ChatGPT #6 Claude #12 Gemini #11 |
| 7 | | ±3 | ▼ 7 | 19% | 4.1 | 0% | ChatGPT #12 Claude #7 Gemini #6 |
| 8 | Looker Studio | ±3.4 | flat | 17% | 3.2 | 0% | ChatGPT #9 Claude #8 Gemini #8 |
| 9 | | ±4.1 | flat | 22% | 5.3 | 0% | ChatGPT #8 Claude #11 Gemini #7 |
| 10 | | ±2.7 | flat | 17% | 3.6 | 0% | ChatGPT #10 Claude #5 Gemini |
| 11 | | ±4 | ▲ 6 | 18% | 4.5 | 0% | ChatGPT #7 Claude #13 Gemini #10 |
| 12 | | ±2.5 | flat | 8% | 4.5 | 1% | ChatGPT #13 Claude #15 Gemini #9 |
| 13 | | ±2.5 | flat | 8% | 5.7 | 0% | ChatGPT #11 Claude #14 Gemini |
| 14 | | ±2.4 | flat | 11% | 7.1 | 0% | ChatGPT #14 Claude #9 Gemini |
| 15 | | ±3.4 | ▼ 5 | 7% | 4.8 | 0% | ChatGPT Claude #6 Gemini |
The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.
Just below the cutoff: Sisense (4.2), Preset (3.9), Explo (3.9), Luzmo (3.3), Vizzly (3.2). 40 brands were scored in this category; the leaderboard shows the top 15.
Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.
Openness 27/100: the share of this category's recommendation weight not held by the leader.
Compare brands in BI & Data Analytics head-to-head → · Explore the prompt tree →
We rerun the index every month. Drop your email and pick what to watch in BI & Data Analytics: the whole category or specific brands. Free, unsubscribe anytime.
Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.
When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.
gpt-5.4
claude-sonnet-4-6
gemini-3-flash-preview
Each model answered every prompt 3 times in September 2026. Prompts are brand-neutral so no vendor gets seeded into the question.