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Brand report · September 2026

Metabase Metabase: AI Visibility Report

metabase.com ↗

When buyers ask ChatGPT, Claude, and Gemini about bi & data analytics, Metabase ranks #4 of 15, a Visibility Score of 50 in BI & Data Analytics (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Metabase

Solid BI contender, invisible where tools actually get built.

Where it wins. In BI and Data Analytics, Metabase reaches 64% mention rate and lands first pick 18% of the time, putting it in genuine top-four territory among fifteen tracked tools.

Where it loses. In No-Code and Internal Tool Building, a 15% mention rate with zero first picks and six missing prompt themes signals that AI models treat Metabase as a peripheral option, not a builder's tool.

AI-generated analysis of the September 2026 measurements.

On message

How Metabase positions itself vs how AI ranks it

Metabase claims BI & Data Analytics and the models back it: #4 of 15 there.

The pitch

"Open source AI analytics for data teams"

Positions in BI & Data Analytics
What AI actually says
In BI & Data Analytics #4 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

How well the models know Metabase

A different question from visibility: not “do the models recommend Metabase?” but “asked about it directly, how specifically and confidently do they describe it?” High knowledge with low cross-model agreement is a warning sign — one model may be confidently filling gaps.

88 / 100
knowledge depth
models ranged 82–92
92 / 100
cross-model agreement
do the models describe the same product?
ChatGPT
90
Claude
87
Gemini
87

from 6 direct-question answers across ChatGPT, Claude & Gemini

BI & Data Analytics · #4 of 15

50 / 100 ▼ 6 vs last month
64%
mention rate (72 answers)
3
avg. position
18%
first pick
11%
share of voice
49.4Jul 2026Jul 2026: 49.455.4Aug 2026Aug 2026: 55.449.6Sep 2026Sep 2026: 49.6
ChatGPT
40
Claude
62
Gemini
47

How the models portray Metabase

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

70% 20% 11%
endorsed · 95% band 55–81% listed caveated graded across 46 mentions in BI & Data Analytics answers
Prompt themes Metabase would want to own

Share of each theme's answers that mention Metabase. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Startup & small team
9/9 · #1×2
Feature-led ask
9/9 · #1×3
Budget & alternatives
9/9 · #1×8

Gaps Enterprise pick

Most co-mentioned competitors

Share of Metabase's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Looker
80%
Power BI
70%
Tableau
57%
Sigma
50%
Apache Superset
37%
Lightdash
30%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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