Feature-led ask · Prompt 6 of 8 · July 2026

A real buyer question from the July 2026 snapshot, asked 3× to each of the three models. 9 answers recorded.

“I need embedded analytics for our SaaS product. What do you recommend?”

ChatGPT answered 3× this snapshot

…UI on top of a data layer? If you want fast, polished, low engineering effort: Sigma: very strong if your data is already in a warehouse (Snowflake, BigQuery). Spreadsheet-like, business users love it, great embedding. ThoughtSpot Embedded: excellent for search-driven analytics (“type a question → get a chart”). Good for non-technical users. Looker (Google Cloud): very powerful semantic layer + embedding, but…

Named across its answers: 1. Sigma2. Looker3. ThoughtSpot4. Metabase5. Apache Superset

Verbatim excerpt from one collected ChatGPT answer; formatting flattened, words untouched.

Metabase and Looker both achieve perfect 9-of-9 mention rates, but Metabase edges ahead by earning first-recommendation honors 3 times versus Looker's 1, making it the clearest winner on this embedded analytics question. Sigma's presence in all 3 ChatGPT answers but zero Gemini answers signals that model choice meaningfully shapes which brands buyers encounter.

AI-generated read of the July 2026 measurements.

Who wins this question

Contested Consensus

All three models name Looker and Metabase on this question.

ChatGPT

Claude

Gemini mentioned · first · avg. pos

Looker 331523667 9/9 · 1× first · #4

Metabase 459111555 9/9 · 3× first · #4

Sigma 114737 6/9 · 2× first · #3.8

Cube 8107311 6/9 · 2× first · #5

Luzmo 968244 6/9 · never first · #5.5

Explo 7133 4/9 · 1× first · #3.5

ThoughtSpot 2258 4/9 · never first · #4.3

Tableau 4248 4/9 · never first · #4.5

Apache Superset 568 3/9 · never first · #6.3

Tremor 479 3/9 · never first · #6.7

Superset 25 2/9 · never first · #3.5

Preset 36 2/9 · never first · #4.5

Each square is one collected answer; the number is the brand's position in that answer. Lime = the very first recommendation. Unlinked brands were named by the models here but sit outside this category's published top 15 overall. Showing the top 12 of 30 brands named at least once. Never mentioned here: Looker Studio, Qlik Sense, Hex.