Qlik Sense: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about bi & data analytics, Qlik Sense ranks #11 of 15, a Visibility Score of 8 in BI & Data Analytics .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Mentioned but never chosen; a background name, not a destination.
Where it wins. Qlik Sense surfaces in broad, trend-oriented prompts like 'Top tools in 2026,' earning an 11% mention rate that keeps it in the conversation alongside Power BI, Tableau, and Looker.
Where it loses. It ranks 11th of 15 with zero first-pick selections, and it disappears entirely when buyers ask use-case, budget, or feature-specific questions, which is where purchase decisions actually form.
AI-generated analysis of the July 2026 measurements.
Qlik Sense's homepage sells it as Data Integration & ETL. Ask the models that question and they name Fivetran, Airbyte and Informatica, not Qlik Sense.
"delivers a data fabric and next-level insights with its end-to-end data integration, data quality, & analytics solutions"
Why, and what closes it. Models recommend what the web says about a brand, not what its homepage asserts. That is a content and coverage gap, not a product one. Earned mentions and clearer positioning can move it.
Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini One of the index's bigger model splits: see where the models disagree →
Share of each theme's answers that mention Qlik Sense. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Use-case fit · Startup & small team · Feature-led ask · If you could pick one · Budget & alternatives
Share of Qlik Sense's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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