Qlik: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about bi & data analytics, Qlik ranks #12 of 15, a Visibility Score of 7 in BI & Data Analytics .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Survives trend queries; invisible when buyers are ready to choose.
Where it wins. Qlik surfaces in 11% of mentions and holds a spot in the 'Top tools in 2026' prompt theme, meaning it still registers when buyers ask broad, exploratory questions.
Where it loses. A rank of 12 out of 15 and zero first-pick selections signal that AI models treat Qlik as a background name rather than a recommendation, and the brand is entirely absent from best-overall, budget, and small-team prompts where purchase decisions actually form.
AI-generated analysis of the July 2026 measurements.
Qlik's homepage sells it as Data Integration & ETL. Ask the models that question and they name Fivetran, Airbyte and Informatica, not Qlik.
"delivers a data fabric and next-level insights with its end-to-end data integration, data quality, & analytics solutions"
Why, and what closes it. Models recommend what the web says about a brand, not what its homepage asserts. That is a content and coverage gap, not a product one. Earned mentions and clearer positioning can move it.
Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini Share of each theme's answers that mention Qlik. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Best overall · Startup & small team · Budget & alternatives
Share of Qlik's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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