Thunderdome B2B SaaS AI Visibility Index

← BI & Data Analytics ranking

Brand report · September 2026

Sigma Sigma: AI Visibility Report

sigmaaldrich.com ↗

When buyers ask ChatGPT, Claude, and Gemini about bi & data analytics, Sigma ranks #5 of 15, a Visibility Score of 33 in BI & Data Analytics .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Sigma

Sigma holds mid-table in BI, nowhere else.

Where it wins. A 46% mention rate puts Sigma in nearly half of all BI and analytics conversations the models have with buyers, a real foothold in a crowded 15-tool field. Use-case fit is the one prompt theme where Sigma earns its spot, meaning it lands when buyers describe a specific analytical job to be done.

Where it loses. Ranking fifth with only 13% first-pick share means Looker and Power BI are absorbing the confident recommendations while Sigma fills out the list. It is also invisible when buyers frame questions around enterprise credibility or price comparisons, the two contexts where deals often close.

AI-generated analysis of the September 2026 measurements.

BI & Data Analytics · #5 of 15

33 / 100 flat vs last month
46%
mention rate (72 answers)
4
avg. position
13%
first pick
8%
share of voice
30.7Jul 2026Jul 2026: 30.732.6Aug 2026Aug 2026: 32.632.5Sep 2026Sep 2026: 32.5
ChatGPT
35
Claude
11
Gemini
51

One of the index's bigger model splits: see where the models disagree →

How the models portray Sigma

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

55% 33% 12%
endorsed · 95% band 38–70% listed caveated graded across 33 mentions in BI & Data Analytics answers
Prompt themes Sigma would want to own

Share of each theme's answers that mention Sigma. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Use-case fit
7/9 · #1×3
Feature-led ask
7/9 · #1×3
Startup & small team
5/9 · #1×3

Gaps Enterprise pick · Budget & alternatives

Most co-mentioned competitors

Share of Sigma's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Looker
100%
Power BI
70%
Metabase
70%
Tableau
67%
ThoughtSpot
27%
Apache Superset
24%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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