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Brand report · September 2026

Power BI Power BI: AI Visibility Report

microsoft.com ↗

When buyers ask ChatGPT, Claude, and Gemini about bi & data analytics, Power BI ranks #1 of 15, a Visibility Score of 73 in BI & Data Analytics .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Power BI

Power BI owns BI analytics outright, AI models agree.

Where it wins. Power BI holds the #1 rank in BI & Data Analytics with a first-pick rate of 54%, meaning AI models choose it over every competitor more than half the time a buyer asks. An 81% mention rate across ChatGPT, Claude, and Gemini confirms this is not a narrow edge.

Where it loses. Tableau and Looker appear alongside Power BI in nearly every response, which keeps the conversation competitive even when Power BI wins the top slot. There is no data here on categories outside BI and Data Analytics, so how far this dominance travels into adjacent use cases remains unmeasured.

AI-generated analysis of the September 2026 measurements.

BI & Data Analytics · #1 of 15

73 / 100 flat vs last month
81%
mention rate (72 answers)
2
avg. position
54%
first pick
14%
share of voice
70.3Jul 2026Jul 2026: 70.368.6Aug 2026Aug 2026: 68.672.8Sep 2026Sep 2026: 72.8
ChatGPT
79
Claude
70
Gemini
69

How the models portray Power BI

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

74% 10% 16%
endorsed · 95% band 62–84% listed caveated graded across 58 mentions in BI & Data Analytics answers
Prompt themes Power BI would want to own

Share of each theme's answers that mention Power BI. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Best overall
9/9 · #1×9
Use-case fit
9/9 · #1×2
Top tools in 2026
9/9 · #1×9
Enterprise pick
9/9 · #1×9
If you could pick one
9/9 · #1×9
Budget & alternatives
8/9 · #1×1
Most co-mentioned competitors

Share of Power BI's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Tableau
86%
Looker
84%
Metabase
55%
Sigma
40%
ThoughtSpot
24%
Qlik Sense
21%

Head-to-head: Power BI vs Looker

Scores are measured from real AI answers, refreshed monthly. Methodology.

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