Thunderdome B2B SaaS AI Visibility Index

← BI & Data Analytics ranking

Brand report · September 2026

Looker Looker: AI Visibility Report

cloud.google.com ↗

When buyers ask ChatGPT, Claude, and Gemini about bi & data analytics, Looker ranks #2 of 15, a Visibility Score of 69 in BI & Data Analytics .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Looker

Dominant in one arena, invisible everywhere else.

Where it wins. An 86% mention rate in BI and Data Analytics puts Looker in nearly every AI-generated shortlist for that category, and a rank of 2 out of 15 confirms it is a genuine contender rather than a fringe mention.

Where it loses. First-pick rate sits at just 11%, meaning the AI models consistently hand the top recommendation slot to someone else, and Looker drops out entirely when budget-conscious buyers ask about cheaper or alternative tools.

AI-generated analysis of the September 2026 measurements.

BI & Data Analytics · #2 of 15

69 / 100 flat vs last month
86%
mention rate (72 answers)
3
avg. position
11%
first pick
15%
share of voice
70.1Jul 2026Jul 2026: 70.167.6Aug 2026Aug 2026: 67.669Sep 2026Sep 2026: 69
ChatGPT
67
Claude
76
Gemini
64

How the models portray Looker

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

50% 16% 34%
endorsed · 95% band 38–62% listed caveated graded across 62 mentions in BI & Data Analytics answers
Prompt themes Looker would want to own

Share of each theme's answers that mention Looker. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Use-case fit
9/9 · #1×4
Startup & small team
9/9 · #1×4

Gaps Budget & alternatives

Most co-mentioned competitors

Share of Looker's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Power BI
79%
Tableau
79%
Metabase
60%
Sigma
53%
ThoughtSpot
26%
Qlik Sense
19%

Head-to-head: Looker vs Power BI

Scores are measured from real AI answers, refreshed monthly. Methodology.

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