September 2026 snapshot · 72 AI answers Contested

HR & Payroll: AI Visibility Ranking

HRIS, payroll, benefits, and people operations platforms. Right now, Rippling is the brand AI assistants recommend most, with a Visibility Score of 64 and the #1 spot in 28% of answers. Head-to-head: Rippling vs Gusto →

These rankings are measured from what the three models know from training, not a live web search. When the models DO search the web, see which sources they cite. Methodology.

Rippling and Gusto trade blows while the rest watch.

Rippling and Gusto sit within 4 points of each other and both clear 60, while BambooHR falls nearly 20 points behind in third. The more telling split is on first picks: Gusto leads that metric at 33%, while Rippling compensates with broader mention rates at 79%. Workday is the oddity, converting 25% first-pick mentions despite a mention rate below 41%, suggesting the models reach for it in specific high-fit contexts rather than as a default.

AI-generated analysis of the September 2026 measurements.

#	Brand	Visibility Score	Trend (3 mo)	Mention rate	Avg. position	#1 pick rate	Models
1	Rippling	64 ±3.8	flat	79%	3.0	28%	ChatGPT #2 Claude #1 Gemini #1
2	Gusto	60 ±2.6	flat	74%	2.9	33%	ChatGPT #1 Claude #2 Gemini #2
3	BambooHR	40 ±4.2	flat	57%	4.0	1%	ChatGPT #3 Claude #3 Gemini #3
4	Workday	35 ±4.3	flat	40%	2.4	25%	ChatGPT #4 Claude #4 Gemini #5
5	ADP	29 ±5.6	flat	46%	4.7	0%	ChatGPT #5 Claude #5 Gemini #8
6	Deel	28 ±2.7	flat	39%	3.9	13%	ChatGPT #6 Claude #7 Gemini #4
7	SAP SuccessFactors	23 ±0.5	▲ 1	26%	2.4	0%	ChatGPT #7 Claude #6 Gemini #6
8	Remote	16 ±3.4	flat	21%	3.5	0%	ChatGPT #9 Claude #12 Gemini #7
9	QuickBooks Payroll	10 ±2.5	flat	11%	2.0	0%	ChatGPT #12 Claude #11 Gemini #11
10	UKG Pro	10 ±3.7	▲ 6	17%	5.3	0%	ChatGPT #14 Claude #10 Gemini #13
11	Papaya Global	9 ±1.2	flat	14%	4.3	0%	ChatGPT #11 Claude #13 Gemini #10
12	HiBob	9 ±3.1	flat	17%	5.5	0%	ChatGPT #8 Claude #15 Gemini #9
13	Oracle HCM Cloud	9 ±2.2	flat	11%	3.0	0%	ChatGPT #13 Claude #9 Gemini
14	Paylocity	8 ±3.1	▲ 5	17%	6.4	0%	ChatGPT #10 Claude #14 Gemini #12
15	Paychex Flex	7 ±2.1	flat	13%	5.4	0%	ChatGPT #15 Claude #8 Gemini

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: Justworks (6.3), OnPay (6), Oracle Cloud HCM (5.6), Ceridian Dayforce (5.4), Oyster (5.3). 46 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 36/100: the share of this category's recommendation weight not held by the leader.

Compare brands in HR & Payroll head-to-head → · Explore the prompt tree →

Get alerted on big movements

We rerun the index every month. Drop your email and pick what to watch in HR & Payroll: the whole category or specific brands. Free, unsubscribe anytime.

Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.