July 2026 snapshot · 72 AI answers Contested

HR & Payroll: AI Visibility Ranking

HRIS, payroll, benefits, and people operations platforms. Right now, Rippling is the brand AI assistants recommend most, with a Visibility Score of 65 and the #1 spot in 28% of answers. Head-to-head: Rippling vs Gusto →

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

Rippling leads, but Gusto wins the first-pick battle.

Rippling holds the top overall score and appears in 79% of answers, yet Gusto gets named first 38% of the time versus Rippling's 28%, suggesting buyers who ask AI for a single recommendation hear Gusto's name more often. BambooHR occupies a strange middle position: mentioned in 60% of answers but never picked first, making it a perpetual supporting character. Workday shows the sharpest model disagreement of any brand, with Claude scoring it at 50 and ChatGPT at only 25, which means the platform's AI visibility is genuinely inconsistent depending on where a buyer asks.

AI-generated analysis of the July 2026 measurements.

#	Brand	Visibility Score	Mention rate	Avg. position	#1 pick rate	Models
1	Rippling	65 ±3.5	79%	3	28%	ChatGPT #2 Claude #1 Gemini #1
2	Gusto	62 ±0.9	72%	3	38%	ChatGPT #1 Claude #2 Gemini #2
3	BambooHR	41 ±4.6	60%	4	0%	ChatGPT #3 Claude #4 Gemini #4
4	Workday	35 ±3.2	42%	3	22%	ChatGPT #6 Claude #3 Gemini #5
5	Deel	30 ±3.9	40%	4	13%	ChatGPT #5 Claude #6 Gemini #3
6	ADP	23 ±4.8	35%	5	0%	ChatGPT #4 Claude #5 Gemini #13
7	SAP SuccessFactors	21 ±2.5	25%	3	0%	ChatGPT #7 Claude #7 Gemini #7
8	Remote	15 ±2.8	21%	4	0%	ChatGPT #9 Claude #9 Gemini #6
9	QuickBooks Payroll	11 ±0	13%	2	0%	ChatGPT #11 Claude #10 Gemini #9
10	Papaya Global	9 ±0.3	14%	5	0%	ChatGPT #13 Claude #11 Gemini #11
11	Justworks	8 ±3.5	11%	4	0%	ChatGPT #14 Claude #13 Gemini #8
12	Oracle HCM Cloud	8 ±3.8	10%	3	0%	ChatGPT #12 Claude #8 Gemini
13	HiBob	7 ±2	15%	6	0%	ChatGPT #8 Claude Gemini #12
14	OnPay	7 ±2.8	11%	4	0%	ChatGPT #15 Claude #12 Gemini #10
15	UKG	7 ±3.1	13%	6	0%	ChatGPT #10 Claude #14 Gemini #14

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: ADP Run (6.1), Ceridian Dayforce (5.1), Oracle Cloud HCM (4.4), UKG Pro (4.3), Zenefits (4.2). 49 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 35/100: the share of this category's recommendation weight not held by the leader.

Compare brands in HR & Payroll head-to-head → · Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.