Workspaces for documents, wikis, and team knowledge. Right now, Notion is the brand AI assistants recommend most, with a Visibility Score of 84 and the #1 spot in 67% of answers. Head-to-head: Notion vs Confluence →
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Notion owns the category; everyone else competes for scraps.
Notion appears in 90% of answers and takes the first-pick slot two-thirds of the time, which is the kind of reflexive recommendation that is nearly impossible to displace. Confluence holds a credible second at a score of 65 but earns the opening recommendation only 4% of the time, suggesting models treat it as a safe supporting mention rather than a primary answer. Gemini is the outlier to watch: it scores Confluence at 45 while the other two models sit in the mid-70s, and it alone gives Guru a higher score than ChatGPT or Claude do, hinting at meaningful model-level divergence below the surface.
AI-generated analysis of the July 2026 measurements.
| # | Brand | Visibility Score | Mention rate | Avg. position | #1 pick rate | Models |
|---|---|---|---|---|---|---|
| 1 | | ±3.2 | 90% | 2 | 67% | ChatGPT #1 Claude #1 Gemini #1 |
| 2 | | ±1.8 | 78% | 3 | 4% | ChatGPT #2 Claude #2 Gemini #2 |
| 3 | | ±4.8 | 46% | 4 | 0% | ChatGPT #6 Claude #3 Gemini #3 |
| 4 | | ±5.4 | 40% | 5 | 0% | ChatGPT #3 Claude #4 Gemini #6 |
| 5 | | ±3.2 | 28% | 5 | 0% | ChatGPT #9 Claude #6 Gemini #5 |
| 6 | | ±4.7 | 24% | 5 | 0% | ChatGPT #5 Claude #13 Gemini #7 |
| 7 | | ±2.7 | 19% | 4 | 4% | ChatGPT #8 Claude #15 Gemini #4 |
| 8 | | ±3.9 | 15% | 3 | 1% | ChatGPT #4 Claude #14 Gemini #14 |
| 9 | | ±0.3 | 13% | 2 | 3% | ChatGPT Claude #5 Gemini #9 |
| 10 | Zoho Workplace | ±0 | 13% | 2 | 8% | ChatGPT #7 Claude #11 Gemini #8 |
| 11 | | ±0 | 13% | 3 | 0% | ChatGPT #10 Claude #10 Gemini #10 |
| 12 | | ±4.3 | 11% | 3 | 4% | ChatGPT #14 Claude #7 Gemini #13 |
| 13 | | ±3 | 18% | 6 | 0% | ChatGPT #12 Claude #8 Gemini #15 |
| 14 | | ±1.8 | 11% | 3 | 4% | ChatGPT #13 Claude #9 Gemini #12 |
| 15 | | ±4.8 | 10% | 2 | 1% | ChatGPT #11 Claude #12 Gemini #11 |
The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.
Just below the cutoff: Outline (7.8), Slab (7.8), Tettra (5.1), Microsoft Loop (4.3), Microsoft Viva Topics (3.6). 83 brands were scored in this category; the leaderboard shows the top 15.
Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.
Openness 16/100: the share of this category's recommendation weight not held by the leader.
Compare brands in Docs & Knowledge Management head-to-head → · Explore the prompt tree →
We rerun the index every month. Drop your email and pick what to watch in Docs & Knowledge Management: the whole category or specific brands. Free, unsubscribe anytime.
Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.
When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.
gpt-5.3-chat-latest
claude-sonnet-4-6
gemini-3-flash-preview
Each model answered every prompt 3 times in July 2026. Prompts are brand-neutral so no vendor gets seeded into the question.