Thunderdome B2B SaaS AI Visibility Index

← All categories

July 2026 snapshot · 72 AI answers Locked up

Docs & Knowledge Management: AI Visibility Ranking

Workspaces for documents, wikis, and team knowledge. Right now, Notion is the brand AI assistants recommend most, with a Visibility Score of 84 and the #1 spot in 67% of answers. Head-to-head: Notion vs Confluence →

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

Notion owns the category; everyone else competes for scraps.

Notion appears in 90% of answers and takes the first-pick slot two-thirds of the time, which is the kind of reflexive recommendation that is nearly impossible to displace. Confluence holds a credible second at a score of 65 but earns the opening recommendation only 4% of the time, suggesting models treat it as a safe supporting mention rather than a primary answer. Gemini is the outlier to watch: it scores Confluence at 45 while the other two models sit in the mid-70s, and it alone gives Guru a higher score than ChatGPT or Claude do, hinting at meaningful model-level divergence below the surface.

AI-generated analysis of the July 2026 measurements.

# Brand Visibility Score Mention rate Avg. position #1 pick rate Models
1 Notion
84
±3.2
90% 2 67% ChatGPT #1 Claude #1 Gemini #1
2 Confluence
65
±1.8
78% 3 4% ChatGPT #2 Claude #2 Gemini #2
3 Obsidian
31
±4.8
46% 4 0% ChatGPT #6 Claude #3 Gemini #3
4 Coda
25
±5.4
40% 5 0% ChatGPT #3 Claude #4 Gemini #6
5 Guru
18
±3.2
28% 5 0% ChatGPT #9 Claude #6 Gemini #5
6 Slite
15
±4.7
24% 5 0% ChatGPT #5 Claude #13 Gemini #7
7 Glean
14
±2.7
19% 4 4% ChatGPT #8 Claude #15 Gemini #4
8 Google Docs
12
±3.9
15% 3 1% ChatGPT #4 Claude #14 Gemini #14
9 Google Workspace
12
±0.3
13% 2 3% ChatGPT Claude #5 Gemini #9
10 Zoho Workplace
11
±0
13% 2 8% ChatGPT #7 Claude #11 Gemini #8
11 ONLYOFFICE
10
±0
13% 3 0% ChatGPT #10 Claude #10 Gemini #10
12 Microsoft SharePoint
9
±4.3
11% 3 4% ChatGPT #14 Claude #7 Gemini #13
13 GitBook
9
±3
18% 6 0% ChatGPT #12 Claude #8 Gemini #15
14 LibreOffice
9
±1.8
11% 3 4% ChatGPT #13 Claude #9 Gemini #12
15 Microsoft Viva
8
±4.8
10% 2 1% ChatGPT #11 Claude #12 Gemini #11

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: Outline (7.8), Slab (7.8), Tettra (5.1), Microsoft Loop (4.3), Microsoft Viva Topics (3.6). 83 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 16/100: the share of this category's recommendation weight not held by the leader.

Compare brands in Docs & Knowledge Management head-to-head →  ·  Explore the prompt tree →

Get alerted on big movements

We rerun the index every month. Drop your email and pick what to watch in Docs & Knowledge Management: the whole category or specific brands. Free, unsubscribe anytime.

Or watch specific brands:

Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini
0 25 50 75 100 Visibility Score · 0 = never mentioned, 100 = always the first recommendation Notion Confluence Obsidian Coda Guru Slite Glean Google Docs Google Workspace Zoho Workplace

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.

1 2 3 4 5 6 7 8 9 10 11 Position in the answer · 1 = the first product recommended Notion Confluence Obsidian Coda Guru Slite Glean Google Docs Google Workspace Zoho Workplace

What each model recommends first

ChatGPT

gpt-5.3-chat-latest

1 Notion
78
2 Confluence
73
3 Coda
28
4 Google Docs
27
5 Slite
24

Claude

claude-sonnet-4-6

1 Notion
88
2 Confluence
78
3 Obsidian
37
4 Coda
28
5 Google Workspace
23

Gemini

gemini-3-flash-preview

1 Notion
86
2 Confluence
45
3 Obsidian
37
4 Glean
28
5 Guru
24

The questions we asked

Each model answered every prompt 3 times in July 2026. Prompts are brand-neutral so no vendor gets seeded into the question.

  1. Best overall
    What's the best tool for team docs and a company wiki? See who wins it →
  2. Use-case fit
    Our knowledge is scattered across drives and chats. What should we centralize it in? See who wins it →
  3. Top tools in 2026
    What are the top knowledge management platforms in 2026? See who wins it →
  4. Startup & small team
    Which docs workspace is best for a startup? See who wins it →
  5. Enterprise pick
    Which knowledge management platform should a large enterprise standardize on, considering security, compliance, and scale? See who wins it →
  6. Feature-led ask
    I want docs, wikis, and lightweight project notes in one place. What do you recommend? See who wins it →
  7. If you could pick one
    If you could only pick one docs and wiki tool, which one and why? See who wins it →
  8. Budget & alternatives
    What's the best affordable alternative to the big workspace suites? See who wins it →