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September 2026 snapshot · 72 AI answers Leader emerging

Docs & Knowledge Management: AI Visibility Ranking

Workspaces for documents, wikis, and team knowledge. Right now, Notion is the brand AI assistants recommend most, with a Visibility Score of 82 and the #1 spot in 58% of answers. Head-to-head: Notion vs Confluence →

These rankings are measured from what the three models know from training, not a live web search. When the models DO search the web, see which sources they cite. Methodology.

Three models, three different answers on who leads docs.

ChatGPT favors Confluence with a 78.3 score while Claude and Gemini both push Notion above 85, meaning the category leader changes depending on which AI your buyer consults. Notion wins the aggregate with a 90% mention rate, but that headline masks a real split at the model level. Confluence is essentially invisible to Gemini at a score of 50, which matters if your buyers skew toward Google's tooling.

AI-generated analysis of the September 2026 measurements.

# Brand Visibility Score Trend (3 mo) Mention rate Avg. position #1 pick rate Models
1 Notion
82
±2.8
Jul 2026: 84 · Aug 2026: 85.7 · Sep 2026: 81.7 ▼ 4 90% 2.0 58% ChatGPT #2 Claude #1 Gemini #1
2 Confluence
68
±1.5
Jul 2026: 65.4 · Aug 2026: 63.2 · Sep 2026: 68.3 ▲ 5 79% 2.4 6% ChatGPT #1 Claude #2 Gemini #2
3 Obsidian
26
±4.6
Jul 2026: 31.4 · Aug 2026: 26.7 · Sep 2026: 25.7 flat 40% 4.6 0% ChatGPT #7 Claude #3 Gemini #3
4 Guru
26
±5
Jul 2026: 18.1 · Aug 2026: 15.8 · Sep 2026: 25.6 ▲ 10 39% 4.4 0% ChatGPT #3 Claude #5 Gemini #5
5 Coda
20
±4.4
Jul 2026: 24.9 · Aug 2026: 25.8 · Sep 2026: 20.3 flat 32% 4.7 0% ChatGPT #9 Claude #4 Gemini #6
6 Slab
15
±5
Jul 2026: 7.8 · Aug 2026: 13.5 · Sep 2026: 15.3 flat 25% 4.9 0% ChatGPT #4 Claude #10 Gemini #9
7 Google Workspace
14
±3.8
Jul 2026: 11.5 · Aug 2026: 11.9 · Sep 2026: 13.9 flat 17% 2.7 4% ChatGPT #13 Claude #7 Gemini #8
8 Outline
13
±3.4
Jul 2026: 7.8 · Aug 2026: 11.7 · Sep 2026: 13.2 flat 21% 4.7 1% ChatGPT #5 Claude #6 Gemini
9 Microsoft SharePoint
12
±3.6
Jul 2026: 9.4 · Aug 2026: 5.8 · Sep 2026: 11.8 ▲ 6 15% 3.3 8% ChatGPT #8 Claude #8 Gemini #14
10 Glean
12
±3.4
Jul 2026: 14 · Aug 2026: 13.3 · Sep 2026: 11.7 flat 19% 5.0 3% ChatGPT #15 Claude #14 Gemini #4
11 SharePoint
12
±4.7
Jul 2026: 3.1 · Aug 2026: 7.5 · Sep 2026: 11.5 flat 19% 5.1 0% ChatGPT #6 Claude #15 Gemini #7
12 Zoho Workplace
11
±0.3
Jul 2026: 11.3 · Aug 2026: 11.1 · Sep 2026: 11.1 flat 13% 2.1 8% ChatGPT #10 Claude #13 Gemini #10
13 OnlyOffice
10
±0.5
Jul 2026: 10.4 · Aug 2026: 9.9 · Sep 2026: 10.4 flat 13% 2.7 0% ChatGPT #12 Claude #11 Gemini #11
14 Slite
10
±4.6
Jul 2026: 15.4 · Aug 2026: 15.6 · Sep 2026: 10.3 flat 17% 4.8 0% ChatGPT #11 Claude #12 Gemini #12
15 LibreOffice
9
±0.5
Jul 2026: 8.9 · Aug 2026: 9.4 · Sep 2026: 9.3 flat 13% 3.6 1% ChatGPT #14 Claude #9 Gemini #13

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: ServiceNow (7.8), Microsoft Viva (7.5), Google Docs (7.4), GitBook (6.3), Tettra (5.7). 75 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 18/100: the share of this category's recommendation weight not held by the leader.

Compare brands in Docs & Knowledge Management head-to-head →  ·  Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini
0 25 50 75 100 Visibility Score · 0 = never mentioned, 100 = always the first recommendation Notion Confluence Obsidian Guru Coda Slab Google Workspace Outline Microsoft SharePoint Glean

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.

1 2 3 4 5 6 7 8 9 Position in the answer · 1 = the first product recommended Notion Confluence Obsidian Guru Coda Slab Google Workspace Outline Microsoft SharePoint Glean

What each model recommends first

ChatGPT

gpt-5.4

1 Confluence
78
2 Notion
73
3 Guru
28
4 Slab
23
5 Outline
19

Claude

claude-sonnet-4-6

1 Notion
86
2 Confluence
77
3 Obsidian
37
4 Coda
30
5 Guru
27

Gemini

gemini-3-flash-preview

1 Notion
86
2 Confluence
50
3 Obsidian
27
4 Glean
26
5 Guru
22

The questions we asked

Each model answered every prompt 3 times in September 2026. Prompts are brand-neutral so no vendor gets seeded into the question.

  1. Best overall
    What's the best tool for team docs and a company wiki? See who wins it →
  2. Use-case fit
    Our knowledge is scattered across drives and chats. What should we centralize it in? See who wins it →
  3. Top tools in 2026
    What are the top knowledge management platforms in 2026? See who wins it →
  4. Startup & small team
    Which docs workspace is best for a startup? See who wins it →
  5. Enterprise pick
    Which knowledge management platform should a large enterprise standardize on, considering security, compliance, and scale? See who wins it →
  6. Feature-led ask
    I want docs, wikis, and lightweight project notes in one place. What do you recommend? See who wins it →
  7. If you could pick one
    If you could only pick one docs and wiki tool, which one and why? See who wins it →
  8. Budget & alternatives
    What's the best affordable alternative to the big workspace suites? See who wins it →