Thunderdome B2B SaaS AI Visibility Index

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Brand report · September 2026

Sanity Sanity: AI Visibility Report

sanity.io ↗

When buyers ask ChatGPT, Claude, and Gemini about website builders, Sanity ranks #8 of 15, a Visibility Score of 13 in Website Builders .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Sanity

One category, one mid-table slot, no clear breakout.

Where it wins. Sanity holds a spot in Website Builders conversations, appearing in 15% of relevant AI recommendations, which keeps it inside the consideration set alongside Contentful and Webflow.

Where it loses. A rank of 8 out of 15 and a first-pick rate of only 5.6% signal that AI models reach for Sanity as a list-filler rather than a lead recommendation, and it registers across none of the six prompt themes that reflect how buyers actually frame a purchase decision.

AI-generated analysis of the September 2026 measurements.

Positioning

How Sanity positions itself vs how AI ranks it

The pitch

"The back-end built for AI content operations"

What AI actually says

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Website Builders · #8 of 15

13 / 100 flat vs last month
15%
mention rate (72 answers)
2
avg. position
6%
first pick
3%
share of voice
15.4Jul 2026Jul 2026: 15.412.6Aug 2026Aug 2026: 12.613.2Sep 2026Sep 2026: 13.2
ChatGPT
14
Claude
18
Gemini
8

How the models portray Sanity

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

91% 9%
endorsed · 95% band 62–98% listed caveated graded across 11 mentions in Website Builders answers
Prompt themes Sanity would want to own

Share of each theme's answers that mention Sanity. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Feature-led ask
8/9 · #1×4

Gaps Best overall · Use-case fit · Top tools in 2026 · Startup & small team · If you could pick one · Budget & alternatives

Most co-mentioned competitors

Share of Sanity's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Contentful
100%
WordPress
91%
Webflow
73%
Strapi
36%
Next.js
36%
Ghost
36%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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