Brand report · September 2026

Guru: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about docs & knowledge management, Guru ranks #4 of 15, a Visibility Score of 26 in Docs & Knowledge Management (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Guru

Guru fills out lists but buyers never land on it.

Where it wins. In Docs and Knowledge Management, Guru reaches a 39% mention rate, placing fourth among 15 competitors, which makes it the category's clearest foothold and its only real AI presence.

Where it loses. Even at its best, Guru scores zero first-pick responses in both categories, and in Freelance and Talent Marketplaces it scores 8.5 with a mention rate of 17%, missing every theme except Budget and Alternatives, meaning models reach for it only when they are padding a list, not recommending a solution.

AI-generated analysis of the September 2026 measurements.

Docs & Knowledge Management · #4 of 15

26 / 100 ▲ 10 vs last month

39%

mention rate (72 answers)

4

avg. position

0%

first pick

6%

share of voice

ChatGPT

28

Claude

27

Gemini

22

How the models portray Guru

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

32% 46% 21%

endorsed · 95% band 18–51% listed caveated graded across 28 mentions in Docs & Knowledge Management answers

Prompt themes Guru would want to own

Share of each theme's answers that mention Guru. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

9/9

7/9

6/9

4/9

If you could pick one

2/9

Startup & small team

0/9

Feature-led ask

0/9

Budget & alternatives

0/9

Gaps Startup & small team · Feature-led ask · Budget & alternatives

Most co-mentioned competitors

Share of Guru's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Confluence

100%

Notion

96%

Slab

50%

Glean

43%

Obsidian

39%

Coda

32%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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