July 2026 snapshot · 72 AI answers Leader emerging

Data Integration & ETL: AI Visibility Ranking

Pipelines for syncing SaaS and database data into warehouses, and reverse ETL. Right now, Fivetran is the brand AI assistants recommend most, with a Visibility Score of 67 and the #1 spot in 42% of answers. Head-to-head: Fivetran vs Airbyte →

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

Fivetran owns the default slot; everyone else competes for scraps.

Fivetran's 78% mention rate and 42% first-pick rate put it in a different tier from the rest of the field. Airbyte is the clearest challenger by mention share but wins first pick only 11% of the time, suggesting AI models treat it as a credible second thought rather than a go-to answer. Gemini drives most of Fivetran's lead with a score of 80 against that model, while dbt and Stitch struggle to convert mentions into top-of-list placement.

AI-generated analysis of the July 2026 measurements.

#	Brand	Visibility Score	Mention rate	Avg. position	#1 pick rate	Models
1	Fivetran	67 ±5.3	78%	2	42%	ChatGPT #1 Claude #1 Gemini #1
2	Airbyte	53 ±4	68%	3	11%	ChatGPT #2 Claude #2 Gemini #2
3	Informatica	29 ±4.6	39%	4	15%	ChatGPT #4 Claude #3 Gemini #4
4	dbt	26 ±5.4	51%	6	4%	ChatGPT #5 Claude #4 Gemini #3
5	Stitch	20 ±5.2	31%	5	0%	ChatGPT #10 Claude #5 Gemini #8
6	AWS Glue	17 ±4.1	28%	5	0%	ChatGPT #11 Claude #8 Gemini #6
7	Dagster	14 ±5	22%	5	0%	ChatGPT #3 Claude #14 Gemini #13
8	Meltano	13 ±4.5	22%	5	0%	ChatGPT #8 Claude #12 Gemini #7
9	Azure Data Factory	13 ±3.1	24%	5	1%	ChatGPT #12 Claude #9 Gemini #9
10	Hightouch	13 ±1.7	17%	3	8%	ChatGPT #6 Claude #11 Gemini #10
11	Census	13 ±1.5	17%	4	4%	ChatGPT #9 Claude #10 Gemini #11
12	Talend	12 ±2.9	24%	6	0%	ChatGPT #13 Claude #6 Gemini #15
13	MuleSoft	11 ±3.1	18%	5	1%	ChatGPT #14 Claude #7 Gemini #12
14	RudderStack	9 ±3.2	13%	4	0%	ChatGPT #7 Claude #13 Gemini #14
15	Snowflake	8 ±3.8	18%	7	0%	ChatGPT Claude Gemini #5

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: Prefect (8.3), Matillion (7.9), Airflow (7.8), Microsoft Fabric (7.8), BigQuery (6.8). 93 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 34/100: the share of this category's recommendation weight not held by the leader.

Compare brands in Data Integration & ETL head-to-head → · Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.