September 2026 snapshot · 72 AI answers Leader emerging

Data Integration & ETL: AI Visibility Ranking

Pipelines for syncing SaaS and database data into warehouses, and reverse ETL. Right now, Fivetran is the brand AI assistants recommend most, with a Visibility Score of 69 and the #1 spot in 44% of answers. Head-to-head: Fivetran vs Airbyte →

These rankings are measured from what the three models know from training, not a live web search. When the models DO search the web, see which sources they cite. Methodology.

Fivetran leads, but Airbyte is close enough to threaten.

Fivetran's 14-point margin over Airbyte looks comfortable until you notice Airbyte appears in 68% of answers and beats Fivetran on ChatGPT. Fivetran's strength is concentrated in Gemini, where it scores 82.5 against Airbyte's 57.9, so any shift in how Gemini weights recommendations could tighten this race fast. Informatica's first-pick rate of 17% is surprisingly high given its overall score of 29.7, suggesting it still commands attention in enterprise-framed questions even as its mention rate trails the top two.

AI-generated analysis of the September 2026 measurements.

#	Brand	Visibility Score	Trend (3 mo)	Mention rate	Avg. position	#1 pick rate	Models
1	Fivetran	69 ±4.4	flat	79%	2.3	44%	ChatGPT #1 Claude #1 Gemini #1
2	Airbyte	55 ±4.7	flat	68%	2.9	8%	ChatGPT #2 Claude #2 Gemini #2
3	dbt	31 ±6.5	flat	49%	4.7	3%	ChatGPT #4 Claude #3 Gemini #4
4	Informatica	30 ±5.7	flat	38%	3.1	17%	ChatGPT #3 Claude #4 Gemini #3
5	Stitch	17 ±5.5	flat	24%	3.9	0%	ChatGPT #7 Claude #6 Gemini #11
6	Hightouch	14 ±2.2	flat	19%	3.8	8%	ChatGPT #6 Claude #12 Gemini #8
7	Talend	14 ±3.9	flat	26%	5.7	0%	ChatGPT #10 Claude #5 Gemini #15
8	Census	14 ±1.9	flat	18%	3.4	4%	ChatGPT #8 Claude #11 Gemini #10
9	Azure Data Factory	13 ±4.2	flat	22%	5.1	0%	ChatGPT #14 Claude #8 Gemini #6
10	MuleSoft	13 ±3.8	flat	19%	4.6	3%	ChatGPT #13 Claude #7 Gemini #12
11	AWS Glue	13 ±3.6	flat	24%	5.7	0%	ChatGPT #12 Claude #10 Gemini #7
12	Prefect	12 ±4.5	flat	18%	4.4	3%	ChatGPT #9 Claude #9 Gemini #14
13	Meltano	11 ±4.1	flat	18%	5.2	0%	ChatGPT #15 Claude #13 Gemini #5
14	Dagster	9 ±4.4	flat	14%	4.6	0%	ChatGPT #5 Claude #14 Gemini #13
15	Microsoft Fabric	9 ±3.9	flat	11%	3.1	1%	ChatGPT #11 Claude Gemini #9

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: Matillion (8.1), RudderStack (6.7), Microsoft Azure Data Factory (6.4), Snowflake (5.8), IBM DataStage (5.6). 88 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 31/100: the share of this category's recommendation weight not held by the leader.

Compare brands in Data Integration & ETL head-to-head → · Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.