Thunderdome B2B SaaS AI Visibility Index

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July 2026 snapshot · 72 AI answers Leader emerging

Coaching & Development Platforms: AI Visibility Ranking

Platforms for professional coaching, mentoring, and leadership development. Right now, BetterUp is the brand AI assistants recommend most, with a Visibility Score of 73 and the #1 spot in 64% of answers. Head-to-head: BetterUp vs CoachHub →

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

BetterUp owns the conversation; everyone else competes for scraps.

BetterUp is the default answer in this category, winning first position in 64% of answers while CoachHub, despite appearing in 72% of answers, claims first place only 1.4% of the time. The real fault line is below rank two: Torch scores 51.3 overall but Gemini rates it just 39.2 against Claude's 62.5, signaling shaky consensus that leaves it vulnerable. Bravely's ChatGPT score of 7.9 versus Gemini's 33.7 tells a similar story of fragile, model-dependent visibility that offers no reliable floor for buyers searching across AI tools.

AI-generated analysis of the July 2026 measurements.

# Brand Visibility Score Mention rate Avg. position #1 pick rate Models
1 BetterUp
73
±1.3
75% 1 64% ChatGPT #1 Claude #1 Gemini #1
2 CoachHub
63
±3.4
72% 2 1% ChatGPT #2 Claude #2 Gemini #2
3 Torch
51
±3.6
65% 3 3% ChatGPT #3 Claude #3 Gemini #3
4 Bravely
25
±5
39% 5 1% ChatGPT #12 Claude #4 Gemini #4
5 Ezra
19
±4.9
29% 4 1% ChatGPT #5 Claude #5 Gemini #6
6 Paperbell
18
±3.2
21% 2 7% ChatGPT #10 Claude #6 Gemini #5
7 Sounding Board
18
±3.4
29% 5 0% ChatGPT #4 Claude #15 Gemini #11
8 CoachAccountable
15
±4.7
17% 2 6% ChatGPT #7 Claude #8 Gemini #12
9 Practice
14
±5.2
17% 3 10% ChatGPT #11 Claude #7 Gemini #8
10 GrowthSpace
12
±4.7
21% 5 3% ChatGPT #6 Claude #12 Gemini #10
11 HoneyBook
11
±3.2
17% 5 0% ChatGPT #14 Claude #9 Gemini #9
12 Calendly
9
±3.8
15% 5 1% ChatGPT #9 Claude #11 Gemini #14
13 Dubsado
9
±1.7
17% 6 0% ChatGPT #15 Claude #10 Gemini #7
14 Kajabi
7
±4
14% 6 0% ChatGPT #13 Claude #13 Gemini #13
15 Notion
6
±2.7
14% 7 0% ChatGPT #8 Claude #14 Gemini

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: Fingerprint for Success (4.9), LinkedIn Learning (4.7), Rocky.ai (4.7), Stripe (4.6), Pluma (3.6). 94 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 28/100: the share of this category's recommendation weight not held by the leader.

Compare brands in Coaching & Development Platforms head-to-head →  ·  Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini
0 25 50 75 100 Visibility Score · 0 = never mentioned, 100 = always the first recommendation BetterUp CoachHub Torch Bravely Ezra Paperbell Sounding Board CoachAccountable Practice GrowthSpace

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.

1 2 3 4 5 6 7 8 9 10 11 12 Position in the answer · 1 = the first product recommended BetterUp CoachHub Torch Bravely Ezra Paperbell Sounding Board CoachAccountable Practice GrowthSpace

What each model recommends first

ChatGPT

gpt-5.3-chat-latest

1 BetterUp
74
2 CoachHub
63
3 Torch
52
4 Sounding Board
39
5 Ezra
20

Claude

claude-sonnet-4-6

1 BetterUp
75
2 CoachHub
65
3 Torch
63
4 Bravely
33
5 Ezra
21

Gemini

gemini-3-flash-preview

1 BetterUp
69
2 CoachHub
61
3 Torch
39
4 Bravely
34
5 Paperbell
24

The questions we asked

Each model answered every prompt 3 times in July 2026. Prompts are brand-neutral so no vendor gets seeded into the question.

  1. Best overall
    What's the best coaching platform for employees? See who wins it →
  2. Use-case fit
    We want to offer 1:1 leadership coaching to our managers. What should we use? See who wins it →
  3. Top tools in 2026
    What are the top professional coaching and development platforms in 2026? See who wins it →
  4. Startup & small team
    Which coaching platform is best for a mid-size company piloting a program? See who wins it →
  5. Enterprise pick
    Which coaching platform should a large enterprise standardize on, considering security, compliance, and scale? See who wins it →
  6. Feature-led ask
    I run a coaching business and need software to manage clients and sessions. What do you recommend? See who wins it →
  7. If you could pick one
    If you could only pick one coaching platform, which one and why? See who wins it →
  8. Budget & alternatives
    What's the best affordable way to give employees access to coaching? See who wins it →