September 2026 snapshot · 72 AI answers Leader emerging

Coaching & Development Platforms: AI Visibility Ranking

Platforms for professional coaching, mentoring, and leadership development. Right now, BetterUp is the brand AI assistants recommend most, with a Visibility Score of 64 and the #1 spot in 57% of answers. Head-to-head: BetterUp vs CoachHub →

These rankings are measured from what the three models know from training, not a live web search. When the models DO search the web, see which sources they cite. Methodology.

BetterUp wins; CoachHub gets considered but never chosen first.

BetterUp is the clear first-choice reflex, landing as the top pick in 57% of answers while CoachHub, mentioned almost as often at 64%, converts that presence into a first pick only 6% of the time. That gap between awareness and preference is the defining feature of this category. Claude drives the strongest scores across nearly every brand, suggesting the models are not aligned on who belongs at the top of this space.

AI-generated analysis of the September 2026 measurements.

#	Brand	Visibility Score	Trend (3 mo)	Mention rate	Avg. position	#1 pick rate	Models
1	BetterUp	64 ±3.3	▼ 9	67%	1.3	57%	ChatGPT #1 Claude #1 Gemini #1
2	CoachHub	56 ±1.9	▼ 8	64%	2.2	6%	ChatGPT #2 Claude #2 Gemini #2
3	Torch	45 ±4	flat	57%	3.0	0%	ChatGPT #3 Claude #3 Gemini #3
4	Bravely	27 ±4.6	flat	43%	4.7	0%	ChatGPT #13 Claude #4 Gemini #4
5	Ezra	20 ±5.6	flat	31%	4.4	0%	ChatGPT #5 Claude #9 Gemini #6
6	Practice	20 ±3.8	flat	22%	2.0	7%	ChatGPT #6 Claude #6 Gemini #7
7	Paperbell	18 ±2.8	▲ 5	21%	2.3	8%	ChatGPT #7 Claude #8 Gemini #5
8	Sounding Board	18 ±4.4	flat	28%	4.6	0%	ChatGPT #4 Claude #14 Gemini #8
9	CoachAccountable	14 ±3.7	flat	17%	2.7	6%	ChatGPT #8 Claude #5 Gemini #13
10	HoneyBook	11 ±2.6	flat	15%	3.9	1%	ChatGPT #12 Claude #10 Gemini #10
11	Pluma	10 ±4	▲ 10	18%	5.5	0%	ChatGPT #9 Claude #7 Gemini #15
12	Kajabi	10 ±3.9	flat	11%	2.3	3%	ChatGPT #10 Claude #12 Gemini #12
13	Dubsado	9 ±3.3	flat	14%	4.6	0%	ChatGPT #14 Claude #11 Gemini #11
14	Calendly	7 ±2.6	flat	14%	5.9	0%	ChatGPT #11 Claude #13 Gemini #14
15	GrowthSpace	6 ±4.2	flat	10%	5.3	1%	ChatGPT #15 Claude Gemini #9

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: LinkedIn Learning (4.9), Fingerprint for Success (4.9), Coursera (4), Together (3.9), Rocky.ai (3.8). 77 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 36/100: the share of this category's recommendation weight not held by the leader.

Compare brands in Coaching & Development Platforms head-to-head → · Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.