September 2026 snapshot · 72 AI answers Locked up

Translation & Localization: AI Visibility Ranking

Translation management systems for language service providers and localization teams covering projects, translators, and workflows. Right now, Phrase is the brand AI assistants recommend most, with a Visibility Score of 78 and the #1 spot in 49% of answers. Head-to-head: Phrase vs Lokalise →

These rankings are measured from what the three models know from training, not a live web search. When the models DO search the web, see which sources they cite. Methodology.

Phrase leads translation, but four rivals keep pressure constant.

Phrase sits at 67.6 and gets mentioned in 74% of answers, yet its first-pick rate of 44% leaves plenty of room for challengers to cut in. Lokalise and Crowdin together cover nearly half of all answers, so Phrase cannot treat this as settled territory. The most telling signal is Smartcat's near-zero score from Claude against solid numbers from ChatGPT and Gemini, which shows how unevenly model preferences distribute across this crowded field.

AI-generated analysis of the September 2026 measurements.

#	Brand	Visibility Score	Trend (2 mo)	Mention rate	Avg. position	#1 pick rate	Models
1	Phrase	78 ±2.6	flat	85%	1.8	49%	ChatGPT #1 Claude #1 Gemini #1
2	Lokalise	46 ±3.5	▼ 6	60%	3.3	8%	ChatGPT #2 Claude #2 Gemini #2
3	Crowdin	34 ±5.1	flat	49%	4.1	3%	ChatGPT #3 Claude #3 Gemini #5
4	memoQ	32 ±6	flat	42%	3.3	3%	ChatGPT #5 Claude #4 Gemini #4
5	Smartcat	27 ±4.7	flat	38%	3.7	6%	ChatGPT #4 Claude #11 Gemini #3
6	Smartling	24 ±3.5	flat	31%	3.2	0%	ChatGPT #6 Claude #13 Gemini #6
7	Trados	15 ±4.2	flat	21%	3.8	3%	ChatGPT #9 Claude Gemini #7
8	XTM Cloud	14 ±3.9	flat	21%	4.3	3%	ChatGPT #7 Claude #5 Gemini
9	Plunet	14 ±5	flat	21%	4.5	3%	ChatGPT #8 Claude #10 Gemini #10
10	XTRF	13 ±4.8	flat	19%	4.5	3%	ChatGPT #10 Claude #7 Gemini #11
11	Transifex	11 ±3.1	flat	19%	5.4	0%	ChatGPT #11 Claude #9 Gemini #12
12	AWS	7 ±1	▲ 5	8%	2.3	3%	ChatGPT Claude #12 Gemini #8
13	Weblate	7 ±3.9	flat	10%	3.9	3%	ChatGPT #13 Claude #8 Gemini
14	Wordbee	7 ±3.2	flat	11%	5.1	0%	ChatGPT #14 Claude #6 Gemini
15	MateCat	6 ±2.6	flat	7%	2.2	1%	ChatGPT #12 Claude Gemini #9

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: Trados Enterprise (5.7), Microsoft Entra ID (5), Bureau Works (4.7), SDL Trados (4.4), OmegaT (3.8). 73 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 22/100: the share of this category's recommendation weight not held by the leader.

Compare brands in Translation & Localization head-to-head → · Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.