Brand report · September 2026

XTRF: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about translation & localization, XTRF ranks #10 of 15, a Visibility Score of 13 in Translation & Localization .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees XTRF

Tenth in its only race, XTRF is barely in the field.

Where it wins. A 19% mention rate means the models know XTRF exists in Translation and Localization, and it reliably surfaces alongside Plunet and Phrase when buyers ask broad best-overall questions.

Where it loses. At rank 10 of 15 with a 2.8% first-pick rate, XTRF is buried behind the category leaders, and it disappears entirely when prompts shift to enterprise decisions, budget comparisons, or direct head-to-head picks.

AI-generated analysis of the September 2026 measurements.

Translation & Localization · #10 of 15

13 / 100 flat vs last month

19%

mention rate (72 answers)

5

avg. position

3%

first pick

3%

share of voice

ChatGPT

11

Claude

17

Gemini

10

How the models portray XTRF

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

64% 21% 14%

endorsed · 95% band 39–84% listed caveated graded across 14 mentions in Translation & Localization answers

Prompt themes XTRF would want to own

Share of each theme's answers that mention XTRF. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

7/9 · #1×1

5/9 · #1×1

1/9

1/9

0/9

0/9

If you could pick one

0/9

Budget & alternatives

0/9

Gaps Top tools in 2026 · Enterprise pick · If you could pick one · Budget & alternatives

Most co-mentioned competitors

Share of XTRF's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Phrase

93%

Plunet

79%

memoQ

64%

Lokalise

57%

Smartcat

43%

Bureau Works

29%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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