← Translation & Localization ranking
Brand report · September 2026
Smartling: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about translation & localization, Smartling ranks #6 of 15, a Visibility Score of 24 in Translation & Localization .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
One arena, mid-table, and the first-pick column reads zero.
Where it wins. Smartling earns a mention in 31% of translation and localization queries, enough to hold rank 6 of 15 in its only measured category. The strongest foothold comes from 'Top tools in 2026' prompts, where list-style recommendations keep it in rotation alongside Phrase and Lokalise.
Where it loses. A 0% first-pick rate means AI models cycling through localization options consistently hand the lead to someone else before Smartling's name lands. It is also absent from the enterprise, best-overall, and startup segments of that same category, which are the three themes most likely to drive a committed purchase decision.
AI-generated analysis of the September 2026 measurements.
ChatGPT 
Claude 
Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Smartling. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Best overall · Startup & small team · Enterprise pick
Share of Smartling's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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