Brand report · September 2026

Trados: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about translation & localization, Trados ranks #7 of 15, a Visibility Score of 15 in Translation & Localization .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Trados

Translation's mid-table regular, nowhere else on the board.

Where it wins. Trados holds a 20.8% mention rate in Translation & Localization, meaning one in five relevant AI recommendations includes it. The 'If you could pick one' prompt theme is its clearest signal of residual brand trust among experienced practitioners.

Where it loses. A rank of 7 out of 15 and a first-pick rate of just 2.8% means buyers hear the name but the AI models route the actual choice elsewhere. Phrase, Lokalise, and memoQ crowd it out, and Trados is entirely unrepresented in startup, enterprise, and budget conversations.

AI-generated analysis of the September 2026 measurements.

Translation & Localization · #7 of 15

15 / 100 flat vs last month

21%

mention rate (72 answers)

4

avg. position

3%

first pick

4%

share of voice

ChatGPT

15

Claude

0

Gemini

30

One of the index's bigger model splits: see where the models disagree →

How the models portray Trados

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

20% 20% 60%

endorsed · 95% band 7–45% listed caveated graded across 15 mentions in Translation & Localization answers

Prompt themes Trados would want to own

Share of each theme's answers that mention Trados. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

If you could pick one

4/9

3/9 · #1×2

3/9

3/9

2/9

0/9

0/9

Budget & alternatives

0/9

Gaps Startup & small team · Enterprise pick · Budget & alternatives

Most co-mentioned competitors

Share of Trados's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Phrase

100%

Lokalise

80%

memoQ

73%

Smartcat

60%

Smartling

40%

Plunet

33%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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