Thunderdome B2B SaaS AI Visibility Index

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Brand report · September 2026

Paddle Paddle: AI Visibility Report

paddle.com ↗

When buyers ask ChatGPT, Claude, and Gemini about subscription billing, Paddle ranks #2 of 15, a Visibility Score of 64 in Subscription Billing .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Paddle

Paddle owns one room and almost tops it.

Where it wins. A 78% mention rate in Subscription Billing means the AI models call Paddle's name in nearly four of five relevant conversations. Sitting second of 15 in that field is a defensible position with real commercial weight.

Where it loses. First pick lands at only 19%, so Stripe or another rival is closing the recommendation ahead of Paddle in most sessions. The enterprise segment goes unrepresented entirely, leaving a meaningful buyer tier invisible to Paddle's AI presence.

AI-generated analysis of the September 2026 measurements.

On message

How Paddle positions itself vs how AI ranks it

Paddle claims Subscription Billing and the models back it: #2 of 15 there.

The pitch

"Sell globally. Grow without the complexity."

Positions in Subscription Billing
Targets Ecommerce
What AI actually says
In Subscription Billing #2 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Subscription Billing · #2 of 15

64 / 100 flat vs last month
78%
mention rate (72 answers)
3
avg. position
19%
first pick
13%
share of voice
63.1Jul 2026Jul 2026: 63.165.7Aug 2026Aug 2026: 65.763.9Sep 2026Sep 2026: 63.9
ChatGPT
62
Claude
52
Gemini
78

One of the index's bigger model splits: see where the models disagree →

How the models portray Paddle

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

61% 20% 20%
endorsed · 95% band 48–72% listed caveated graded across 56 mentions in Subscription Billing answers
Prompt themes Paddle would want to own

Share of each theme's answers that mention Paddle. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Feature-led ask
9/9 · #1×5
Budget & alternatives
9/9 · #1×9

Gaps Enterprise pick

Most co-mentioned competitors

Share of Paddle's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Stripe
91%
Chargebee
71%
Recurly
46%
Lemon Squeezy
46%
Zuora
39%
FastSpring
34%

Head-to-head: Paddle vs Stripe

Scores are measured from real AI answers, refreshed monthly. Methodology.

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