Thunderdome B2B SaaS AI Visibility Index

← Subscription Billing ranking

Brand report · September 2026

Gumroad Gumroad: AI Visibility Report

gumroad.com ↗

When buyers ask ChatGPT, Claude, and Gemini about subscription billing, Gumroad ranks #14 of 15, a Visibility Score of 5 in Subscription Billing .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Gumroad

Gumroad barely registers in the one billing race it entered.

Where it wins. Its sole foothold is Subscription Billing, where a 6.9% mention rate at least keeps it technically present in AI-generated shortlists.

Where it loses. Ranked 14th of 15 and locked out of seven prompt themes entirely, Gumroad surfaces only when buyers hunt for budget alternatives, never when they ask who leads, fits a use case, or belongs on a 2026 shortlist.

AI-generated analysis of the September 2026 measurements.

Positioning

How Gumroad positions itself vs how AI ranks it

The pitch

"Share your work. Someone out there needs it."

Targets Startups
What AI actually says

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Subscription Billing · #14 of 15

5 / 100 flat vs last month
7%
mention rate (72 answers)
4
avg. position
0%
first pick
1%
share of voice
8.5Jul 2026Jul 2026: 8.57.2Aug 2026Aug 2026: 7.24.9Sep 2026Sep 2026: 4.9
ChatGPT
0
Claude
9
Gemini
6

How the models portray Gumroad

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

40% 60%
endorsed · 95% band 0–43% listed caveated graded across 5 mentions in Subscription Billing answers
Prompt themes Gumroad would want to own

Share of each theme's answers that mention Gumroad. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Gaps Best overall · Use-case fit · Top tools in 2026 · Startup & small team · Enterprise pick · Feature-led ask · If you could pick one

Most co-mentioned competitors

Share of Gumroad's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Paddle
100%
Lemon Squeezy
100%
FastSpring
100%
2Checkout
40%
MyCommerce
20%
Stripe
20%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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