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Brand report · July 2026
Gumroad: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about subscription billing, Gumroad ranks #12 of 15, a Visibility Score of 9 in Subscription Billing .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Budget fallback, never a first choice, invisible on intent queries.
Where it wins. Gumroad earns a 13% mention rate in Subscription Billing conversations, which keeps it in the conversation when buyers ask about cheaper alternatives to mainstream tools.
Where it loses. A 0% first-pick rate tells the real story: it is absent from six of the highest-intent prompt themes, including best overall, use-case fit, and enterprise pick, meaning AI models treat it as a footnote rather than a recommendation.
AI-generated analysis of the July 2026 measurements.
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Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini Share of each theme's answers that mention Gumroad. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Best overall · Use-case fit · Top tools in 2026 · Startup & small team · Enterprise pick · Feature-led ask
Share of Gumroad's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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