Thunderdome B2B SaaS AI Visibility Index

← Subscription Billing ranking

Budget & alternatives · Prompt 8 of 8 · July 2026

A real buyer question from the July 2026 snapshot, asked 3× to each of the three models. 9 answers recorded.

“What's the best merchant-of-record option for selling software globally?”

ChatGPT answered 3× this snapshot

…on top. If you want the short answer: most software companies today lean toward Paddle, Lemon Squeezy, or FastSpring. Here’s how they actually differ in practice: Paddle This is probably the most popular MoR for SaaS right now. It handles global payments, VAT/GST, invoicing, subscriptions, and compliance in one system. The big advantage is how “all-in-one” it is—especially for subscription SaaS. It also has decent…

Named across its answers: 1. Paddle2. Lemon Squeezy3. FastSpring4. Stripe5. Digital River

Verbatim excerpt from one collected ChatGPT answer; formatting flattened, words untouched.

Paddle owns this question completely, appearing first in all 9 answers across every model, while Lemon Squeezy holds a consistent second at an average position of 2.1 but never breaks through to lead. Chargebee, Zuora, Recurly, and Orb rank in the category top 15 yet go unmentioned here, meaning AI steers budget-focused buyers away from them entirely on merchant-of-record decisions.

AI-generated read of the July 2026 measurements.

Who wins this question

Owned Consensus

All three models name Paddle, Lemon Squeezy, FastSpring and Gumroad on this question.

ChatGPTClaudeGemini mentioned · first · avg. pos
Paddle 111111111 9/9 · 9× first · #1
Lemon Squeezy 232222222 9/9 · never first · #2.1
FastSpring 353333333 9/9 · never first · #3.2
Gumroad 65444444 8/9 · never first · #4.4
Stripe 76455 5/9 · never first · #5.4
Digital River 42 2/9 · never first · #3
Xsolla 4 1/9 · never first · #4
2Checkout 5 1/9 · never first · #5
TaxJar 6 1/9 · never first · #6
Adyen 7 1/9 · never first · #7
Shopify 7 1/9 · never first · #7

Each square is one collected answer; the number is the brand's position in that answer. Lime = the very first recommendation. Unlinked brands were named by the models here but sit outside this category's published top 15 overall. Never mentioned here: Chargebee, Zuora, Recurly, Orb, Maxio, Lago, Metronome, Salesforce, Salesforce Revenue Cloud, SAP.

Build variants of this question: the Subscription Billing prompt tree → ← Previous prompt

Part of the Subscription Billing snapshot: 72 answers across 8 prompts. Full category ranking · Compare brands head-to-head · Methodology.