Thunderdome B2B SaaS AI Visibility Index

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Budget & alternatives · Prompt 8 of 8 · September 2026

A real buyer question from the September 2026 snapshot, asked 3× to each of the three models. 9 answers recorded.

“What's the best merchant-of-record option for selling software globally?”

ChatGPT answered 3× this snapshot

…are Short answer For global software sales, the most commonly strong options are: Paddle — often the best default for SaaS/software companies that want an all-in-one MoR with subscription billing, tax handling, and decent developer focus. FastSpring — strong for software, downloadable products, and global checkout localization, especially if you want a mature software/e-commerce-oriented MoR. Digital River — better…

Named across its answers: 1. Paddle2. FastSpring3. Digital River4. Lemon Squeezy5. Stripe

Verbatim excerpt from one collected ChatGPT answer; formatting flattened, words untouched.

Paddle swept every answer, earning the first recommendation slot all 9 times across all three models, making it the uncontested AI-visible choice for merchant-of-record in this category. Lemon Squeezy appeared just as consistently but always second, at an average position of 2.4, meaning buyers who read AI recommendations see a clear hierarchy, not a competitive race.

AI-generated read of the September 2026 measurements.

Who wins this question

Owned Consensus

All three models name Paddle, FastSpring and Lemon Squeezy on this question.

ChatGPTClaudeGemini mentioned · first · avg. pos
Paddle 111111111 9/9 · 9× first · #1
Lemon Squeezy 433222222 9/9 · never first · #2.4
FastSpring 222333333 9/9 · never first · #2.7
Gumroad 44444 5/9 · never first · #4
Stripe 5654 4/9 · never first · #5
2Checkout 5555 4/9 · never first · #5
Digital River 344 3/9 · never first · #3.7
MyCommerce 5 1/9 · never first · #5
Adyen 7 1/9 · never first · #7
Chargebee 8 1/9 · never first · #8
Recurly 9 1/9 · never first · #9
Zuora 10 1/9 · never first · #10

Each square is one collected answer; the number is the brand's position in that answer. Lime = the very first recommendation. Unlinked brands were named by the models here but sit outside this category's published top 15 overall. Never mentioned here: Maxio, Orb, Lago, SAP, Metronome, Salesforce.

Build variants of this question: the Subscription Billing prompt tree → ← Previous prompt

Part of the Subscription Billing snapshot: 72 answers across 8 prompts. Full category ranking · Compare brands head-to-head · Methodology.