Brand report · July 2026

Hightouch: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about data integration & etl, Hightouch ranks #10 of 15, a Visibility Score of 13 in Data Integration & ETL .

Note: that score is Hightouch's best category. Hightouch aspires to Marketing Automation but is unranked there (HubSpot, ActiveCampaign and Marketo lead).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Hightouch

Survives feature questions; disappears everywhere else that matters.

Where it wins. Hightouch holds its ground on feature-led prompts, where it converts 8% of appearances into a first-pick recommendation and shows up in 17% of mentions overall.

Where it loses. It is absent from five major prompt themes including enterprise, budget, and startup queries, which is where most real buying decisions start. Sitting 10th of 15 in a category dominated by Census, RudderStack, and Fivetran signals it is a supporting character, not a default recommendation.

AI-generated analysis of the July 2026 measurements.

Gap

How Hightouch positions itself vs how AI ranks it

Hightouch's homepage positions it for Marketing Automation. Ask the models that question and they name HubSpot, ActiveCampaign and Marketo, not Hightouch.

The pitch

"Agentic Marketing Platform powered by the industry-leading Composable CDP"

Positions in Marketing Automation

What AI actually says

Strongest #10 · Data Integration & ETL

In Marketing Automation Not named. HubSpot, ActiveCampaign and Marketo lead

Why, and what closes it. Models recommend what the web says about a brand, not what its homepage asserts. That is a content and coverage gap, not a product one. Earned mentions and clearer positioning can move it.

Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →

Data Integration & ETL · #10 of 15

13 / 100 first snapshot (July 2026)

17%

mention rate (72 answers)

3

avg. position

8%

first pick

2%

share of voice

First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.

ChatGPT

15

Claude

11

Gemini

13

Prompt themes Hightouch would want to own

Share of each theme's answers that mention Hightouch. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

9/9 · #1×6

2/9

1/9

0/9

0/9

0/9

If you could pick one

0/9

Budget & alternatives

0/9

Gaps Top tools in 2026 · Startup & small team · Enterprise pick · If you could pick one · Budget & alternatives

Most co-mentioned competitors

Census

100%

RudderStack

58%

Fivetran

42%

Airbyte

42%

Segment

42%

dbt

25%

Share of Hightouch's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

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