Brand report · September 2026

Hightouch: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about data integration & etl, Hightouch ranks #6 of 15, a Visibility Score of 14 in Data Integration & ETL .

Note: that score is Hightouch's best category. Hightouch aspires to Marketing Automation but is unranked there (HubSpot, ActiveCampaign and Marketo lead).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Hightouch

One category, one shot, and Hightouch is losing it.

Where it wins. Hightouch lands in the Data Integration & ETL conversation at a 19% mention rate, which keeps it ahead of more than half the 15 tracked competitors in that field.

Where it loses. A first-pick rate of 8% means the AI models reach for Census, Airbyte, or Fivetran before Hightouch when a buyer wants a single recommendation, and Hightouch is entirely absent from budget, enterprise, and use-case prompts where purchase decisions actually get made.

AI-generated analysis of the September 2026 measurements.

Gap

How Hightouch positions itself vs how AI ranks it

Hightouch's homepage positions it for Marketing Automation. Ask the models that question and they name HubSpot, ActiveCampaign and Marketo, not Hightouch.

The pitch

"Agentic Marketing Platform powered by the industry-leading Composable CDP"

Positions in Marketing Automation

What AI actually says

Strongest #10 · Data Integration & ETL

In Marketing Automation Not named. HubSpot, ActiveCampaign and Marketo lead

Why, and what closes it. Models recommend what the web says about a brand, not what its homepage asserts. That is a content and coverage gap, not a product one. Earned mentions and clearer positioning can move it.

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Data Integration & ETL · #6 of 15

14 / 100 flat vs last month

19%

mention rate (72 answers)

4

avg. position

8%

first pick

3%

share of voice

ChatGPT

19

Claude

11

Gemini

13

How the models portray Hightouch

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

71% 21%

endorsed · 95% band 45–88% listed caveated graded across 14 mentions in Data Integration & ETL answers

Prompt themes Hightouch would want to own

Share of each theme's answers that mention Hightouch. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

9/9 · #1×6

3/9

2/9

0/9

0/9

0/9

If you could pick one

0/9

Budget & alternatives

0/9

Gaps Use-case fit · Startup & small team · Enterprise pick · If you could pick one · Budget & alternatives

Most co-mentioned competitors

Share of Hightouch's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Census

93%

Airbyte

64%

Fivetran

50%

RudderStack

43%

dbt

29%

Informatica

29%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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