Thunderdome B2B SaaS AI Visibility Index

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Brand report · September 2026

AWS Glue AWS Glue: AI Visibility Report

aws.training ↗

When buyers ask ChatGPT, Claude, and Gemini about data integration & etl, AWS Glue ranks #11 of 15, a Visibility Score of 13 in Data Integration & ETL .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees AWS Glue

AWS Glue exists in one ETL race and sits near the bottom.

Where it wins. It earns a 24% mention rate in Data Integration and ETL, meaning models do surface it in roughly one in four conversations about the category. That gives it a foothold, even if a shallow one.

Where it loses. Rank 11 of 15 with a score of 12.5 tells the real story: Fivetran, Azure Data Factory, and Informatica are crowding it out, and AWS Glue draws zero first-pick selections, which means buyers are hearing its name but choosing something else.

AI-generated analysis of the September 2026 measurements.

Data Integration & ETL · #11 of 15

13 / 100 flat vs last month
24%
mention rate (72 answers)
6
avg. position
0%
first pick
3%
share of voice
16.5Jul 2026Jul 2026: 16.516.4Aug 2026Aug 2026: 16.412.5Sep 2026Sep 2026: 12.5
ChatGPT
11
Claude
13
Gemini
13

How the models portray AWS Glue

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

24% 47% 29%
endorsed · 95% band 10–47% listed caveated graded across 17 mentions in Data Integration & ETL answers
Prompt themes AWS Glue would want to own

Share of each theme's answers that mention AWS Glue. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Gaps Startup & small team · Feature-led ask · If you could pick one

Most co-mentioned competitors

Share of AWS Glue's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Fivetran
82%
Azure Data Factory
71%
Informatica
59%
Airbyte
59%
Talend
59%
dbt
41%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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