← Data Integration & ETL ranking
Brand report · September 2026
dbt: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about data integration & etl, dbt ranks #3 of 15, a Visibility Score of 31 in Data Integration & ETL .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Solid ETL contender, but first-pick rate betrays the ceiling.
Where it wins. dbt lands rank 3 in Data Integration & ETL with a 49% mention rate, meaning AI models surface it reliably whenever buyers ask about data transformation tooling.
Where it loses. A first-pick rate of just 2.8% means the models consistently hand the shortlist lead to others, and with no presence outside this single category, dbt has nowhere else to accumulate ground.
AI-generated analysis of the September 2026 measurements.
dbt claims Data Integration & ETL and the models back it: #4 of 15 there.
"The open standard for modern, AI-ready data transformation"
Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention dbt. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Share of dbt's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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