← Data Integration & ETL ranking
Brand report · July 2026
dbt: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about data integration & etl, dbt ranks #4 of 15, a Visibility Score of 26 in Data Integration & ETL .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Present in half the conversations, but rarely the first choice.
Where it wins. dbt surfaces in 51% of relevant AI recommendations, which is solid mid-pack reach for a category of 15 tools. Its strength on use-case fit prompts shows buyers find it credible when context is framed around what a tool actually does.
Where it loses. A 4% first-pick rate means AI models mention dbt as part of a list, not as the answer. It goes missing entirely when buyers ask feature-specific questions, which is where purchase intent tends to concentrate.
AI-generated analysis of the July 2026 measurements.
dbt claims Data Integration & ETL and the models back it: #4 of 15 there.
"The open standard for modern, AI-ready data transformation"
Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini Share of each theme's answers that mention dbt. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Feature-led ask
Share of dbt's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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