Thunderdome B2B SaaS AI Visibility Index

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Brand report · September 2026

Census Census: AI Visibility Report

census.gov ↗

When buyers ask ChatGPT, Claude, and Gemini about data integration & etl, Census ranks #8 of 15, a Visibility Score of 14 in Data Integration & ETL .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Census

Census runs one race in ETL and sits mid-pack.

Where it wins. An 18% mention rate in Data Integration & ETL keeps Census in the conversation alongside Hightouch, Airbyte, and Fivetran, which is the only arena where AI models register it at all.

Where it loses. A 4.2% first-pick rate at rank 8 of 15 means buyers hear the name but models rarely hand it the top slot, and Census disappears entirely when prompts shift toward use-case fit, budget comparisons, or enterprise selection.

AI-generated analysis of the September 2026 measurements.

Positioning

How Census positions itself vs how AI ranks it

The pitch

"the nation's leading provider of quality data about its people and economy"

What AI actually says

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Data Integration & ETL · #8 of 15

14 / 100 flat vs last month
18%
mention rate (72 answers)
3
avg. position
4%
first pick
2%
share of voice
12.6Jul 2026Jul 2026: 12.612.6Aug 2026Aug 2026: 12.613.8Sep 2026Sep 2026: 13.8
ChatGPT
17
Claude
13
Gemini
12

How the models portray Census

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

69% 23% 8%
endorsed · 95% band 42–87% listed caveated graded across 13 mentions in Data Integration & ETL answers
Prompt themes Census would want to own

Share of each theme's answers that mention Census. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Feature-led ask
9/9 · #1×3

Gaps Use-case fit · Startup & small team · Enterprise pick · If you could pick one · Budget & alternatives

Most co-mentioned competitors

Share of Census's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Hightouch
100%
Airbyte
62%
Fivetran
46%
RudderStack
46%
dbt
31%
Informatica
23%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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