← Coaching & Development Platforms ranking
Brand report · July 2026
BetterUp: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about coaching & development platforms, BetterUp ranks #1 of 15, a Visibility Score of 73 in Coaching & Development Platforms .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Top of mind for broad asks, absent when buyers get specific.
Where it wins. BetterUp ranks first among 15 platforms with a 64% first-pick rate, meaning AI models treat it as the default recommendation when a buyer asks an open-ended coaching question.
Where it loses. It disappears from feature-led prompts and 'if you could pick one' scenarios, which is exactly where a decided buyer doing final evaluation is likely to look.
AI-generated analysis of the July 2026 measurements.
BetterUp claims Coaching & Development Platforms and the models back it: #1 of 15 there.
"The only platform that develops your entire workforce — from executives to frontline teams — with human and AI coaching proven to deliver 14x ROI."
Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini Share of each theme's answers that mention BetterUp. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Feature-led ask · If you could pick one
Share of BetterUp's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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