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Brand report · September 2026
Pluma: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about coaching & development platforms, Pluma ranks #11 of 15, a Visibility Score of 10 in Coaching & Development Platforms .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Pluma exists in one race and sits near the back.
Where it wins. AI models do pull Pluma into coaching platform conversations with an 18% mention rate, and its clearest foothold is with startup and small team prompts where it competes most recognizably.
Where it loses. Ranked 11th of 15, it draws zero first picks and disappears entirely when buyers ask enterprise or feature-specific questions, meaning it registers as an afterthought against BetterUp, CoachHub, and Torch in the only category where it has any presence at all.
AI-generated analysis of the September 2026 measurements.
ChatGPT 
Claude 
Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Pluma. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Enterprise pick · Feature-led ask · If you could pick one
Share of Pluma's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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