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Brand report · September 2026

Sounding Board: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about coaching & development platforms, Sounding Board ranks #8 of 15, a Visibility Score of 18 in Coaching & Development Platforms .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Sounding Board

One category, one race, rank 8 of 15.

Where it wins. Sounding Board earns a 26% mention rate in Coaching & Development Platforms, and the 'Top tools in 2026' prompt theme is where it reliably surfaces alongside BetterUp and CoachHub.

Where it loses. A zero percent first-pick rate means AI models treat it as a list-filler rather than a go-to coaching platform, and it disappears entirely when buyers frame questions around specific features, head-to-head picks, or budget trade-offs.

AI-generated analysis of the September 2026 measurements.

On message

How Sounding Board positions itself vs how AI ranks it

Sounding Board claims Coaching & Development Platforms and the models back it: #7 of 15 there.

The pitch

"Your strategic partner for leader transformation"

Positions in Coaching & Development Platforms

What AI actually says

Strongest #7 · Coaching & Development Platforms

In Coaching & Development Platforms #7 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Coaching & Development Platforms · #8 of 15

18 / 100 flat vs last month

28%

mention rate (72 answers)

5

avg. position

0%

first pick

4%

share of voice

ChatGPT

33

Claude

6

Gemini

15

One of the index's bigger model splits: see where the models disagree →

How the models portray Sounding Board

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

65% 35%

endorsed · 95% band 43–82% listed caveated graded across 20 mentions in Coaching & Development Platforms answers

Prompt themes Sounding Board would want to own

Share of each theme's answers that mention Sounding Board. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

7/9

5/9

4/9

3/9

1/9

0/9

If you could pick one

0/9

Budget & alternatives

0/9

Gaps Feature-led ask · If you could pick one · Budget & alternatives

Most co-mentioned competitors

Share of Sounding Board's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

BetterUp

100%

CoachHub

100%

Torch

95%

Ezra

55%

Bravely

50%

Pluma

35%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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