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Brand report · September 2026
Rootly: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about incident management & on-call, Rootly ranks #6 of 15, a Visibility Score of 29 in Incident Management & On-Call .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Rootly lives or dies in one category, sitting mid-table.
Where it wins. A 50% mention rate in Incident Management means AI models reliably surface Rootly when buyers ask about on-call tooling, keeping it competitive in a 15-player field.
Where it loses. Rank 6 with only 2.8% first-pick rate means buyers hear the name but the models consistently hand the top recommendation to PagerDuty or Incident.io before Rootly enters the conversation.
AI-generated analysis of the September 2026 measurements.
Rootly claims Incident Management & On-Call and the models back it: #5 of 15 there.
Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Rootly. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Share of Rootly's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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