Brand report · July 2026

Slack: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about video conferencing, Slack ranks #8 of 15, a Visibility Score of 9 in Video Conferencing .

Note: that score is Slack's best category. Slack aspires to Project Management but is unranked there (Asana, Notion and Linear lead).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Slack

Named but never chosen; a filler mention, not a recommendation.

Where it wins. Slack surfaces in video conferencing conversations built around broad trend prompts, earning a 15% mention rate that keeps it in the peripheral conversation alongside Zoom and Teams.

Where it loses. A 0% first-pick rate across the entire category tells the real story, and Slack is absent from five of the highest-intent prompt themes, including enterprise, feature, and budget queries where purchase decisions actually form.

AI-generated analysis of the July 2026 measurements.

Gap

How Slack positions itself vs how AI ranks it

Slack's homepage positions it for Project Management. Ask the models that question and they name Asana, Notion and Linear, not Slack.

The pitch

"All your people and AI agents working together."

Positions in Project Management

What AI actually says

Strongest #8 · Video Conferencing

In Project Management Not named. Asana, Notion and Linear lead

Why, and what closes it. Models recommend what the web says about a brand, not what its homepage asserts. That is a content and coverage gap, not a product one. Earned mentions and clearer positioning can move it.

Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →

Video Conferencing · #8 of 15

9 / 100 first snapshot (July 2026)

15%

mention rate (72 answers)

5

avg. position

0%

first pick

3%

share of voice

First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.

ChatGPT

18

Claude

7

Gemini

1

Prompt themes Slack would want to own

Share of each theme's answers that mention Slack. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

7/9

3/9

1/9

0/9

0/9

0/9

If you could pick one

0/9

Budget & alternatives

0/9

Gaps Use-case fit · Enterprise pick · Feature-led ask · If you could pick one · Budget & alternatives

Most co-mentioned competitors

Zoom

100%

Microsoft Teams

100%

Google Meet

100%

Webex

91%

Jitsi Meet

36%

Discord

36%

Share of Slack's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

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