Brand report · September 2026

Slack: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about video conferencing, Slack ranks #9 of 15, a Visibility Score of 8 in Video Conferencing .

Note: that score is Slack's best category. Slack aspires to Project Management but is unranked there (Asana, Notion and Linear lead).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Slack

Slack is playing video conferencing and losing badly.

Where it wins. Slack does land inside the video conferencing conversation, ranking 9th of 15 with a 12.5% mention rate, which at least confirms the AI models know it belongs in the category discussion.

Where it loses. A 0% first-pick rate tells the real story: when buyers ask which tool to choose, the models reach for Teams, Zoom, or Google Meet every time, and Slack is cut entirely from six of the prompt themes including budget comparisons and enterprise picks, which is where purchase decisions actually form.

AI-generated analysis of the September 2026 measurements.

Gap

How Slack positions itself vs how AI ranks it

Slack's homepage positions it for Project Management. Ask the models that question and they name Asana, Notion and Linear, not Slack.

The pitch

"All your people and AI agents working together."

Positions in Project Management

What AI actually says

Strongest #8 · Video Conferencing

In Project Management Not named. Asana, Notion and Linear lead

Why, and what closes it. Models recommend what the web says about a brand, not what its homepage asserts. That is a content and coverage gap, not a product one. Earned mentions and clearer positioning can move it.

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Video Conferencing · #9 of 15

8 / 100 flat vs last month

13%

mention rate (72 answers)

5

avg. position

0%

first pick

3%

share of voice

ChatGPT

13

Claude

8

Gemini

3

How the models portray Slack

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

33% 67%

endorsed · 95% band 0–30% listed caveated graded across 9 mentions in Video Conferencing answers

Prompt themes Slack would want to own

Share of each theme's answers that mention Slack. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

6/9

3/9

0/9

0/9

0/9

0/9

If you could pick one

0/9

Budget & alternatives

0/9

Gaps Use-case fit · Startup & small team · Enterprise pick · Feature-led ask · If you could pick one · Budget & alternatives

Most co-mentioned competitors

Share of Slack's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Microsoft Teams

100%

Zoom

100%

Google Meet

100%

Webex

100%

RingCentral

33%

GoTo Meeting

33%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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