Thunderdome B2B SaaS AI Visibility Index

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Brand report · July 2026

Cisco Cisco: AI Visibility Report

cisco.com ↗

When buyers ask ChatGPT, Claude, and Gemini about video conferencing, Cisco ranks #12 of 15, a Visibility Score of 6 in Video Conferencing .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Cisco

Hardware-adjacent footnote; never the AI's first answer.

Where it wins. Cisco surfaces in budget and alternatives conversations, which accounts for its only meaningful mention presence at 8% across three models. It at least has a foothold when buyers are price-shopping or comparing options.

Where it loses. A 0% first-pick rate and absence from 7 prompt themes, including enterprise pick and best overall, means AI models treat Cisco as a peripheral mention rather than a category recommendation. Co-mentions with Logitech and Poly push it further into hardware territory, away from software buying decisions.

AI-generated analysis of the July 2026 measurements.

Positioning

How Cisco positions itself vs how AI ranks it

The pitch

"The critical infrastructure for the AI era"

Targets Enterprise
What AI actually says

Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →

Video Conferencing · #12 of 15

6 / 100 first snapshot (July 2026)
8%
mention rate (72 answers)
4
avg. position
0%
first pick
2%
share of voice
First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.
ChatGPT
3
Claude
9
Gemini
6
Prompt themes Cisco would want to own

Share of each theme's answers that mention Cisco. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Gaps Best overall · Use-case fit · Top tools in 2026 · Startup & small team · Enterprise pick · Feature-led ask · If you could pick one

Most co-mentioned competitors
Logitech
100%
Neat
100%
Poly
83%
Yealink
50%
Microsoft
50%
Owl Labs
50%

Share of Cisco's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

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