Thunderdome B2B SaaS AI Visibility Index

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Brand report · September 2026

Cisco Cisco: AI Visibility Report

cisco.com ↗

When buyers ask ChatGPT, Claude, and Gemini about video conferencing, Cisco ranks #11 of 15, a Visibility Score of 6 in Video Conferencing .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Cisco

Cisco's entire AI footprint is one category, and it's losing there.

Where it wins. Video Conferencing is Cisco's only measured presence, and the 'Budget and alternatives' prompt theme is the one context where the models consistently surface it, suggesting some residual price-conscious relevance.

Where it loses. An 8% mention rate at rank 11 of 15 means Cisco trails most of the field, and a first-pick rate of 0% across all prompt themes tells you the models never land on Cisco as the answer, only as an afterthought alongside Logitech and Poly.

AI-generated analysis of the September 2026 measurements.

Positioning

How Cisco positions itself vs how AI ranks it

The pitch

"The critical infrastructure for the AI era"

Targets Enterprise
What AI actually says

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Video Conferencing · #11 of 15

6 / 100 flat vs last month
8%
mention rate (72 answers)
4
avg. position
0%
first pick
2%
share of voice
5.7Jul 2026Jul 2026: 5.74.2Aug 2026Aug 2026: 4.25.7Sep 2026Sep 2026: 5.7
ChatGPT
8
Claude
6
Gemini
3

How the models portray Cisco

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

17% 50% 33%
endorsed · 95% band 3–56% listed caveated graded across 6 mentions in Video Conferencing answers
Prompt themes Cisco would want to own

Share of each theme's answers that mention Cisco. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Gaps Best overall · Use-case fit · Top tools in 2026 · Startup & small team · Enterprise pick · Feature-led ask · If you could pick one

Most co-mentioned competitors

Share of Cisco's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Logitech
100%
Neat
83%
Poly
83%
Yealink
50%
Owl Labs
33%
Google
17%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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