Thunderdome B2B SaaS AI Visibility Index

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September 2026 snapshot · 72 AI answers Locked up

3D Virtual Tours & Spatial Capture: AI Visibility Ranking

Platforms for 3D capture, digital twins, and virtual property tours. Right now, Matterport is the brand AI assistants recommend most, with a Visibility Score of 97 and the #1 spot in 88% of answers. Head-to-head: Matterport vs Kuula →

These rankings are measured from what the three models know from training, not a live web search. When the models DO search the web, see which sources they cite. Methodology.

Matterport dominates; everyone else is fighting for footnotes.

Matterport appears in 99% of answers and takes the first pick spot 88% of the time, a dominance gap so wide that the 53-point lead over Kuula barely does it justice. The remaining four brands cluster between scores of 19 and 43, none of them earning a consistent first mention across any model. Claude in particular almost ignores CloudPano and Cupix, which pulls their overall scores well below what ChatGPT alone might suggest.

AI-generated analysis of the September 2026 measurements.

# Brand Visibility Score Trend (3 mo) Mention rate Avg. position #1 pick rate Models
1 Matterport
97
±2.4
Jul 2026: 94.7 · Aug 2026: 91.4 · Sep 2026: 96.7 ▲ 5 99% 1.2 88% ChatGPT #1 Claude #1 Gemini #1
2 Kuula
43
±5.4
Jul 2026: 44.2 · Aug 2026: 44 · Sep 2026: 43.3 flat 57% 3.4 0% ChatGPT #3 Claude #2 Gemini #2
3 CloudPano
33
±5
Jul 2026: 28.5 · Aug 2026: 31.1 · Sep 2026: 33.1 flat 46% 3.8 1% ChatGPT #2 Claude #8 Gemini #4
4 Cupix
23
±6.3
Jul 2026: 20.7 · Aug 2026: 16.4 · Sep 2026: 22.5 flat 32% 4.0 0% ChatGPT #4 Claude #10 Gemini #8
5 NavVis
19
±4.4
Jul 2026: 11 · Aug 2026: 18.3 · Sep 2026: 18.8 flat 24% 3.1 0% ChatGPT #5 Claude #7 Gemini #9
6 Polycam
17
±3.8
Jul 2026: 23.1 · Aug 2026: 28.3 · Sep 2026: 17.1 ▼ 11 24% 3.8 6% ChatGPT #7 Claude #12 Gemini #3
7 Zillow
17
±5.5
Jul 2026: 12.4 · Aug 2026: 20.4 · Sep 2026: 16.9 flat 21% 2.9 3% ChatGPT #12 Claude #6 Gemini #5
8 3DVista
17
±3.6
Jul 2026: 16 · Aug 2026: 17.9 · Sep 2026: 16.7 flat 26% 4.7 0% ChatGPT #6 Claude #13 Gemini #6
9 iGuide
10
±4.3
Jul 2026: 16.9 · Aug 2026: 18.3 · Sep 2026: 9.7 ▼ 9 13% 3.2 0% ChatGPT #9 Claude #5 Gemini
10 Roundme
9
±2.8
Jul 2026: 4.7 · Aug 2026: 5.4 · Sep 2026: 9.2 flat 15% 5.0 0% ChatGPT Claude #3 Gemini
11 Leica
9
±3.7
Jul 2026: 3.6 · Aug 2026: 8.5 · Sep 2026: 9 flat 11% 2.9 0% ChatGPT #8 Claude #9 Gemini
12 RealityCapture
9
±2.6
Jul 2026: 11.9 · Aug 2026: 12.1 · Sep 2026: 9 flat 11% 2.9 1% ChatGPT #11 Claude #11 Gemini #10
13 iStaging
9
±4.5
Jul 2026: 5.1 · Aug 2026: 6.1 · Sep 2026: 8.8 flat 11% 3.1 0% ChatGPT Claude #4 Gemini #12
14 Luma AI
8
±1.7
Jul 2026: 14.2 · Aug 2026: 12.6 · Sep 2026: 7.8 ▼ 5 14% 5.5 0% ChatGPT #13 Claude Gemini #7
15 Zillow 3D Home
6
±5
Jul 2026: 11.8 · Aug 2026: 7.1 · Sep 2026: 6.1 flat 8% 3.7 0% ChatGPT #10 Claude #14 Gemini #11

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: Unreal Engine (6), Pano2VR (5.4), EyeSpy360 (5.3), Google Street View (5), OpenSpace (3.6). 67 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 3/100: the share of this category's recommendation weight not held by the leader.

Compare brands in 3D Virtual Tours & Spatial Capture head-to-head →  ·  Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini
0 25 50 75 100 Visibility Score · 0 = never mentioned, 100 = always the first recommendation Matterport Kuula CloudPano Cupix NavVis Polycam Zillow 3DVista iGuide Roundme

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.

1 2 3 4 5 6 7 8 9 10 11 12 Position in the answer · 1 = the first product recommended Matterport Kuula CloudPano Cupix NavVis Polycam Zillow 3DVista iGuide Roundme

What each model recommends first

ChatGPT

gpt-5.4

1 Matterport
98
2 CloudPano
50
3 Kuula
48
4 Cupix
37
5 NavVis
25

Claude

claude-sonnet-4-6

1 Matterport
99
2 Kuula
49
3 Roundme
28
4 iStaging
23
5 iGuide
22

Gemini

gemini-3-flash-preview

1 Matterport
93
2 Kuula
33
3 Polycam
32
4 CloudPano
31
5 Zillow
25

The questions we asked

Each model answered every prompt 3 times in September 2026. Prompts are brand-neutral so no vendor gets seeded into the question.

  1. Best overall
    What's the best 3D virtual tour software? See who wins it →
  2. Use-case fit
    We market commercial real estate and want immersive 3D walkthroughs. What should we use? See who wins it →
  3. Top tools in 2026
    What are the top virtual tour and 3D capture platforms in 2026? See who wins it →
  4. Startup & small team
    Which virtual tour tool is best for a small real estate agency? See who wins it →
  5. Enterprise pick
    Which 3D capture platform should a large enterprise standardize on, considering security, compliance, and scale? See who wins it →
  6. Feature-led ask
    I want to capture spaces with my phone and publish interactive tours. What do you recommend? See who wins it →
  7. If you could pick one
    If you could only pick one 3D capture platform, which one and why? See who wins it →
  8. Budget & alternatives
    What's the best way to add 3D walkthroughs to our property listings? See who wins it →