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Brand report · September 2026

Zillow 3D Home: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about 3d virtual tours & spatial capture, Zillow 3D Home ranks #15 of 15, a Visibility Score of 6 in 3D Virtual Tours & Spatial Capture .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Zillow 3D Home

Dead last in its only category, invisible where it counts.

Where it wins. Zillow 3D Home does surface in 3D Virtual Tours conversations, pulling an 8.3% mention rate inside a crowded 15-brand field, and it finds its one pocket of relevance with startup and small team prompts.

Where it loses. It finishes 15th of 15 in spatial capture and claims zero first-pick selections, which means the AI models treat it as a fallback after Matterport, Kuula, and CloudPano rather than a genuine contender, and it never registers across best-overall, enterprise, or feature-driven question types.

AI-generated analysis of the September 2026 measurements.

3D Virtual Tours & Spatial Capture · #15 of 15

6 / 100 flat vs last month

8%

mention rate (72 answers)

4

avg. position

0%

first pick

2%

share of voice

ChatGPT

7

Claude

3

Gemini

9

How the models portray Zillow 3D Home

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

50% 17% 33%

endorsed · 95% band 19–81% listed caveated graded across 6 mentions in 3D Virtual Tours & Spatial Capture answers

Prompt themes Zillow 3D Home would want to own

Share of each theme's answers that mention Zillow 3D Home. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Startup & small team

3/9

Budget & alternatives

2/9

1/9

0/9

0/9

0/9

0/9

If you could pick one

0/9

Gaps Best overall · Use-case fit · Enterprise pick · Feature-led ask · If you could pick one

Most co-mentioned competitors

Share of Zillow 3D Home's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Matterport

100%

Kuula

100%

CloudPano

67%

EyeSpy360

33%

Pano2VR

17%

My360

17%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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