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Brand report · July 2026

Zillow 3D Home: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about 3d virtual tours & spatial capture, Zillow 3D Home ranks #11 of 15, a Visibility Score of 12 in 3D Virtual Tours & Spatial Capture .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Zillow 3D Home

Bargain-hunter's footnote, never the first name called.

Where it wins. Zillow 3D Home surfaces in 15% of relevant AI conversations, and its clearest foothold is budget and alternatives discussions where buyers are looking for cheaper or secondary options.

Where it loses. A 0% first-pick rate and absence from five major prompt themes, including best overall and enterprise pick, means the AI models treat it as a fallback rather than a recommendation, and it ranks 11th out of 15 against direct competitors like Matterport and CloudPano.

AI-generated analysis of the July 2026 measurements.

3D Virtual Tours & Spatial Capture · #11 of 15

12 / 100 first snapshot (July 2026)

15%

mention rate (72 answers)

3

avg. position

0%

first pick

2%

share of voice

First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.

ChatGPT

8

Claude

11

Gemini

17

Prompt themes Zillow 3D Home would want to own

Share of each theme's answers that mention Zillow 3D Home. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Budget & alternatives

6/9

4/9

1/9

0/9

0/9

0/9

0/9

If you could pick one

0/9

Gaps Best overall · Use-case fit · Top tools in 2026 · Enterprise pick · If you could pick one

Most co-mentioned competitors

Matterport

100%

Kuula

64%

CloudPano

55%

Asteroom

36%

iGUIDE

36%

EyeSpy360

18%

Share of Zillow 3D Home's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

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