← 3D Virtual Tours & Spatial Capture ranking
Brand report · September 2026
Zillow: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about 3d virtual tours & spatial capture, Zillow ranks #7 of 15, a Visibility Score of 17 in 3D Virtual Tours & Spatial Capture .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Zillow competes in one spatial-tech race and sits mid-pack.
Where it wins. A 21% mention rate in 3D Virtual Tours keeps Zillow in the conversation alongside dedicated players like Matterport and CloudPano, which is notable for a brand built around consumer real estate search.
Where it loses. At rank 7 of 15 with only a 2.8% first-pick rate, the AI models reach for Zillow as a budget-conscious alternative, not as a category authority, and it drops off entirely when prompts ask for the best overall or enterprise pick.
AI-generated analysis of the September 2026 measurements.
ChatGPT 
Claude 
Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Zillow. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Best overall · Enterprise pick · If you could pick one
Share of Zillow's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
We rerun the index every month. Drop your email and pick what to watch in 3D Virtual Tours & Spatial Capture: the whole category or specific brands. Free, unsubscribe anytime.