Thunderdome B2B SaaS AI Visibility Index

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Brand report · July 2026

Zillow Zillow: AI Visibility Report

zillow.com ↗

When buyers ask ChatGPT, Claude, and Gemini about 3d virtual tours & spatial capture, Zillow ranks #9 of 15, a Visibility Score of 12 in 3D Virtual Tours & Spatial Capture .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Zillow

Shows up in trend lists; disappears when buyers get serious.

Where it wins. Zillow earns a 17% mention rate on broad 'top tools' prompts, which is its clearest foothold in AI-generated recommendations.

Where it loses. A first-pick rate of 0% signals it never leads the shortlist, and it is absent from enterprise, feature-specific, and head-to-head prompts where purchase decisions actually form.

AI-generated analysis of the July 2026 measurements.

3D Virtual Tours & Spatial Capture · #9 of 15

12 / 100 first snapshot (July 2026)
17%
mention rate (72 answers)
4
avg. position
0%
first pick
3%
share of voice
First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.
ChatGPT
18
Claude
10
Gemini
9
Prompt themes Zillow would want to own

Share of each theme's answers that mention Zillow. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Gaps Enterprise pick · Feature-led ask · If you could pick one

Most co-mentioned competitors
Matterport
100%
Kuula
92%
CloudPano
58%
iGUIDE
33%
3DVista
33%
EyeSpy360
33%

Share of Zillow's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

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