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Brand report · September 2026

Matterport: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about 3d virtual tours & spatial capture, Matterport ranks #1 of 15, a Visibility Score of 97 in 3D Virtual Tours & Spatial Capture .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Matterport

Matterport owns 3D spatial capture outright, full stop.

Where it wins. AI models recommend Matterport first 88% of the time in 3D Virtual Tours and Spatial Capture, with a mention rate of 99% that leaves virtually no room for rivals to slip in ahead of it. The 'Best overall' prompt theme tells you this is not a niche win but a category-defining position.

Where it loses. Matterport's dominance is tightly concentrated in one category, so any buyer framing their search around adjacent needs like 2D floor plans, BIM integration, or construction progress tracking may land on a competitor before Matterport enters the conversation.

AI-generated analysis of the September 2026 measurements.

On message

How Matterport positions itself vs how AI ranks it

Matterport claims 3D Virtual Tours & Spatial Capture and the models back it: #1 of 15 there.

The pitch

"Capture, share, and collaborate in immersive 3D."

Positions in 3D Virtual Tours & Spatial Capture

Targets Real estate

What AI actually says

Strongest #1 · 3D Virtual Tours & Spatial Capture

In 3D Virtual Tours & Spatial Capture #1 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

3D Virtual Tours & Spatial Capture · #1 of 15

97 / 100 ▲ 5 vs last month

99%

mention rate (72 answers)

1

avg. position

88%

first pick

18%

share of voice

ChatGPT

98

Claude

99

Gemini

93

How the models portray Matterport

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

80% 18%

endorsed · 95% band 70–88% listed caveated graded across 71 mentions in 3D Virtual Tours & Spatial Capture answers

Prompt themes Matterport would want to own

Share of each theme's answers that mention Matterport. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

9/9 · #1×9

9/9 · #1×9

9/9 · #1×9

9/9 · #1×7

9/9 · #1×9

9/9 · #1×7

Budget & alternatives

9/9 · #1×9

If you could pick one

8/9 · #1×4

Most co-mentioned competitors

Share of Matterport's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Kuula

58%

CloudPano

46%

Cupix

32%

3DVista

27%

NavVis

24%

Polycam

23%

Head-to-head: Matterport vs Kuula

Scores are measured from real AI answers, refreshed monthly. Methodology.

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