Gusto: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about hr & payroll, Gusto ranks #2 of 15, a Visibility Score of 62 in HR & Payroll (and appears in 2 categories of the index).
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Dominant in core, nearly absent everywhere else.
Where it wins. In HR and Payroll, Gusto ranks second of 15 and surfaces in 72% of recommendations, taking first pick honors 38% of the time. The 'Best overall' prompt theme is where it earns that position.
Where it loses. Performance Management tells the opposite story: a 5.1 score, zero first picks, and no presence in four of the five major prompt themes. AIs treat Gusto as if it does not compete there at all.
AI-generated analysis of the July 2026 measurements.
ChatGPT 
Claude 
Gemini Share of each theme's answers that mention Gusto. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Startup & small team · Enterprise pick
Share of Gusto's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini Share of each theme's answers that mention Gusto. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Best overall · Top tools in 2026 · Enterprise pick · Feature-led ask
Share of Gusto's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
We rerun the index every month. Drop your email and pick what to watch in HR & Payroll: the whole category or specific brands. Free, unsubscribe anytime.