ADP: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about hr & payroll, ADP ranks #6 of 15, a Visibility Score of 23 in HR & Payroll .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Mentioned but never chosen; AI treats ADP as background noise.
Where it wins. ADP appears in 35% of HR and payroll conversations, and the 'Enterprise pick' theme gives it a defensible positioning peg among large-org queries.
Where it loses. A first-pick rate of 0% means AI models consistently place it in supporting-cast roles, and landing at rank 6 of 15 puts it well below the default recommendations buyers actually act on.
AI-generated analysis of the July 2026 measurements.
ADP claims HR & Payroll and the models back it: #6 of 15 there.
Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini One of the index's bigger model splits: see where the models disagree →
Share of each theme's answers that mention ADP. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Share of ADP's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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