ADP: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about hr & payroll, ADP ranks #5 of 15, a Visibility Score of 29 in HR & Payroll .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
ADP runs one race in AI and sits mid-pack.
Where it wins. A 35% mention rate in HR and Payroll keeps ADP in the conversation more often than not, placing it 7th among 15 rivals in its only measured category.
Where it loses. Zero first-pick selections means AI models list ADP alongside Rippling, Gusto, and Workday but consistently hand the recommendation to someone else, and its total absence from best-overall prompts confirms buyers asking for a clear winner simply do not get ADP's name.
AI-generated analysis of the September 2026 measurements.
ADP claims HR & Payroll and the models back it: #6 of 15 there.
Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention ADP. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Share of ADP's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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