Deel: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about hr & payroll, Deel ranks #6 of 15, a Visibility Score of 28 in HR & Payroll .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Deel sits mid-pack in the only race it runs.
Where it wins. A 39% mention rate in HR & Payroll keeps Deel consistently in the conversation, and its strongest foothold is the broad 'Best overall' prompt theme where general buyers land first.
Where it loses. At rank 5 with a 12% first-pick rate, Deel loses the decisive moment to Rippling and others, and the models skip it entirely when buyers ask about use-case fit, enterprise options, or budget comparisons.
AI-generated analysis of the September 2026 measurements.
Deel claims HR & Payroll and the models back it: #5 of 15 there.
Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Deel. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Use-case fit · Enterprise pick · Budget & alternatives
Share of Deel's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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