Deel: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about hr & payroll, Deel ranks #5 of 15, a Visibility Score of 30 in HR & Payroll .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Broad awareness built, but specialists and enterprise buyers skip it.
Where it wins. Deel shows up in 40% of HR and payroll AI recommendations, landing a top-5 rank out of 15 competitors. Its strongest foothold is the 'Best overall' prompt theme, where general buyer intent plays to its name recognition.
Where it loses. A 12% first-pick rate means it gets mentioned but rarely chosen, and it is absent from use-case fit and enterprise pick themes, the two categories where purchase intent tends to be highest.
AI-generated analysis of the July 2026 measurements.
Deel claims HR & Payroll and the models back it: #5 of 15 there.
Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini Share of each theme's answers that mention Deel. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Use-case fit · Enterprise pick
Share of Deel's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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