Thunderdome B2B SaaS AI Visibility Index

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September 2026 snapshot · 72 AI answers Greenfield

E-commerce Operations: AI Visibility Ranking

Operations software for e-commerce brands covering orders, inventory, fulfillment, and multichannel management. Right now, Linnworks is the brand AI assistants recommend most, with a Visibility Score of 44 and the #1 spot in 29% of answers. Head-to-head: Linnworks vs Shopify →

These rankings are measured from what the three models know from training, not a live web search. When the models DO search the web, see which sources they cite. Methodology.

Three models, three different leaders, no consensus here.

ChatGPT leans toward Linnworks but gives it only a 34.6 score, while Claude nearly ties Shopify at 48.3 against Linnworks at 46.7, and Gemini hands Extensiv a 42.1 and splits its remaining attention across the field. Shopify's first-pick rate of 31% actually edges Linnworks despite Shopify ranking second overall, which signals that when Shopify gets mentioned it tends to land at the top. ShipStation appears in 49% of answers, the second-highest mention rate, yet scores just 26.7, meaning the models reference it often but rarely treat it as the right answer.

AI-generated analysis of the September 2026 measurements.

# Brand Visibility Score Mention rate Avg. position #1 pick rate Models
1 Linnworks
44
±4.3
50% 2.3 29% ChatGPT #1 Claude #2 Gemini #1
2 Shopify
36
±7.4
42% 2.5 31% ChatGPT #3 Claude #1 Gemini #5
3 Extensiv
29
±4.2
42% 3.9 3% ChatGPT #8 Claude #5 Gemini #2
4 ShipStation
27
±5.3
49% 5.5 4% ChatGPT #6 Claude #6 Gemini #6
5 Brightpearl
25
±4.5
38% 4.3 1% ChatGPT #4 Claude #10 Gemini #3
6 Cin7
25
±4.7
36% 4.1 0% ChatGPT #5 Claude #9 Gemini #4
7 NetSuite
22
±4.7
38% 5.1 4% ChatGPT #2 Claude #12 Gemini #7
8 BigCommerce
20
±0.7
25% 2.9 0% ChatGPT #10 Claude #3 Gemini #11
9 WooCommerce
13
±3.7
17% 3.3 0% ChatGPT #13 Claude #4 Gemini #13
10 Zoho Inventory
11
±2.7
17% 4.3 4% ChatGPT #7 Claude #15 Gemini #8
11 Ordoro
11
±3.9
17% 4.7 0% ChatGPT #9 Claude #11 Gemini #12
12 Adobe Commerce
9
±2.5
13% 3.4 0% ChatGPT #11 Claude #13 Gemini #10
13 commercetools
8
±1.2
11% 4.3 0% ChatGPT #12 Claude #14 Gemini #9
14 ShipBob
7
±2.9
15% 6.3 0% ChatGPT #14 Claude #8 Gemini
15 Skubana
7
±2.9
10% 3.6 0% ChatGPT Claude #7 Gemini

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: Shopify Plus (6.3), Extensiv Order Manager (6.1), Salesforce Commerce Cloud (5.7), Veeqo (5.7), Sellercloud (5.3). 105 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 56/100: the share of this category's recommendation weight not held by the leader.

Compare brands in E-commerce Operations head-to-head →  ·  Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini
0 25 50 75 100 Visibility Score · 0 = never mentioned, 100 = always the first recommendation Linnworks Shopify Extensiv ShipStation Brightpearl Cin7 NetSuite BigCommerce WooCommerce Zoho Inventory

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.

1 2 3 4 5 6 7 8 9 10 11 Position in the answer · 1 = the first product recommended Linnworks Shopify Extensiv ShipStation Brightpearl Cin7 NetSuite BigCommerce WooCommerce Zoho Inventory

What each model recommends first

ChatGPT

gpt-5.4

1 Linnworks
35
2 NetSuite
33
3 Shopify
28
4 Brightpearl
27
5 Cin7
25

Claude

claude-sonnet-4-6

1 Shopify
48
2 Linnworks
47
3 BigCommerce
42
4 WooCommerce
32
5 Extensiv
30

Gemini

gemini-3-flash-preview

1 Linnworks
50
2 Extensiv
42
3 Brightpearl
33
4 Cin7
33
5 Shopify
31

The questions we asked

Each model answered every prompt 3 times in September 2026. Prompts are brand-neutral so no vendor gets seeded into the question.

  1. Best overall
    What's the best operations platform for an e-commerce brand? See who wins it →
  2. Use-case fit
    We're a direct-to-consumer brand selling across our own store and marketplaces that needs order, inventory, and fulfillment management in one system. What should we use? See who wins it →
  3. Top tools in 2026
    What are the top e-commerce operations platforms in 2026? See who wins it →
  4. Startup & small team
    Which e-commerce operations software is best for a small growing store on a budget? See who wins it →
  5. Enterprise pick
    Which undefined should a large enterprise standardize on, considering security, compliance, and scale? See who wins it →
  6. Feature-led ask
    I need software that syncs orders, inventory, and shipping across our sales channels. What do you recommend? See who wins it →
  7. If you could pick one
    If you could only pick one e-commerce operations platform, which would it be and why? See who wins it →
  8. Budget & alternatives
    What e-commerce operations software has the best integrations with our store, marketplaces, and shipping carriers? See who wins it →