Use-case fit · Prompt 2 of 8 · September 2026

A real buyer question from the September 2026 snapshot, asked 3× to each of the three models. 9 answers recorded.

“We're a direct-to-consumer brand selling across our own store and marketplaces that needs order, inventory, and fulfillment management in one system. What should we use?”

ChatGPT answered 3× this snapshot

…workflows for your own warehouse, 3PLs, or both That usually means evaluating: Cin7 Omni Extensiv Order Manager (formerly Skubana) Linnworks Brightpearl by Sage NetSuite (if you’re larger / operationally complex) ShipHero or Extensiv/3PL tools if warehouse execution is the bigger need Short recommendation by company stage If you want the most balanced option for a DTC brand: Cin7 Omni Strong multichannel inventory…

Named across its answers: 1. Extensiv Order Manager2. NetSuite3. Cin7 Omni4. Brightpearl5. ShipHero

Verbatim excerpt from one collected ChatGPT answer; formatting flattened, words untouched.

Linnworks is winning this question: despite appearing in fewer answers than Brightpearl, it leads first-mention 3 times versus zero and holds an average position of 2 against Brightpearl's 4.3. That gap between presence and placement means Brightpearl gets cited but not trusted as the top answer, which is the position that drives buyer clicks.

AI-generated read of the September 2026 measurements.

Who wins this question

Contested Consensus

All three models name Brightpearl and Linnworks on this question.

ChatGPT

Claude

Gemini mentioned · first · avg. pos

Brightpearl 43557424 8/9 · never first · #4.3

Linnworks 3121142 7/9 · 3× first · #2

Extensiv 743211 6/9 · 2× first · #3

Cin7 46333 5/9 · never first · #3.8

NetSuite 35478 5/9 · never first · #5.4

ShipStation 631067 5/9 · never first · #6.4

Extensiv Order Manager 222 3/9 · never first · #2

Skubana 232 3/9 · never first · #2.3

Shopify 156 3/9 · 1× first · #4

Cin7 Omni 11 2/9 · 2× first · #1

Pipe17 55 2/9 · never first · #5

ShipHero 65 2/9 · never first · #5.5

Each square is one collected answer; the number is the brand's position in that answer. Lime = the very first recommendation. Unlinked brands were named by the models here but sit outside this category's published top 15 overall. Showing the top 12 of 23 brands named at least once. Never mentioned here: BigCommerce, WooCommerce, Zoho Inventory, Adobe Commerce, commercetools.