Brand report · September 2026

Lattice: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about performance management, Lattice ranks #1 of 15, a Visibility Score of 86 in Performance Management (and appears in 2 categories of the index).

Note: that score is Lattice's best category. Lattice aspires to HR & Payroll but is unranked there (Rippling, Gusto and BambooHR lead).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Lattice

Lattice owns Performance Management; everything else is secondary.

Where it wins. In Performance Management, Lattice is the runaway first pick at 69% with a 93% mention rate, numbers that signal AI models treat it as the default answer when buyers ask who leads that category.

Where it loses. Employee Engagement tells a different story: a 75% mention rate but only 2.8% first-pick share means Lattice surfaces alongside Culture Amp and Officevibe without pulling ahead when buyers need a single name.

AI-generated analysis of the September 2026 measurements.

Gap

How Lattice positions itself vs how AI ranks it

Lattice's homepage positions it for HR & Payroll. Ask the models that question and they name Rippling, Gusto and BambooHR, not Lattice.

The pitch

"People + AI: Succeeding Together"

Positions in HR & Payroll

What AI actually says

Strongest #1 · Performance Management

In HR & Payroll Not named. Rippling, Gusto and BambooHR lead

Why, and what closes it. Models recommend what the web says about a brand, not what its homepage asserts. That is a content and coverage gap, not a product one. Earned mentions and clearer positioning can move it.

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Performance Management · #1 of 15

86 / 100 flat vs last month

93%

mention rate (72 answers)

2

avg. position

69%

first pick

14%

share of voice

ChatGPT

88

Claude

89

Gemini

83

How the models portray Lattice

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

76% 10% 13%

endorsed · 95% band 65–85% listed caveated graded across 67 mentions in Performance Management answers

Prompt themes Lattice would want to own

Share of each theme's answers that mention Lattice. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

9/9 · #1×6

9/9 · #1×9

9/9 · #1×6

9/9 · #1×9

9/9 · #1×9

If you could pick one

9/9 · #1×6

Enterprise pick

7/9 · #1×1

Budget & alternatives

6/9 · #1×4

Most co-mentioned competitors

Share of Lattice's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

15Five

91%

Leapsome

73%

Culture Amp

72%

Workday

52%

Betterworks

51%

SAP SuccessFactors

31%

Head-to-head: Lattice vs 15Five · Lattice vs Culture Amp

Scores are measured from real AI answers, refreshed monthly. Methodology.

Get alerted on big movements

We rerun the index every month. Drop your email and pick what to watch in Performance Management: the whole category or specific brands. Free, unsubscribe anytime.