Brand report · July 2026

Atlassian: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about it service management (itsm), Atlassian ranks #11 of 15, a Visibility Score of 9 in IT Service Management (ITSM) (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Atlassian

Peripheral in both categories; AI models barely register it exists.

Where it wins. ITSM is the stronger position, with a 9.7% mention rate and a foothold in the 'Top tools in 2026' theme, putting Atlassian at least in the conversation alongside ServiceNow and Freshworks.

Where it loses. Project Management is nearly invisible at rank 15 with a 5% mention rate and a 0% first-pick rate in ITSM means AI models never lead with Atlassian, spanning seven missing prompt themes across both categories.

AI-generated analysis of the July 2026 measurements.

Positioning

How Atlassian positions itself vs how AI ranks it

The pitch

"Teamwork platform for software, IT and business teams — Jira, Confluence, Loom, and Rovo"

What AI actually says

Strongest #11 · IT Service Management (ITSM)

Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →

IT Service Management (ITSM) · #11 of 15

9 / 100 first snapshot (July 2026)

10%

mention rate (72 answers)

2

avg. position

0%

first pick

2%

share of voice

First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.

ChatGPT

14

Claude

0

Gemini

11

Prompt themes Atlassian would want to own

Share of each theme's answers that mention Atlassian. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

5/9

2/9

0/9

0/9

0/9

0/9

If you could pick one

0/9

Budget & alternatives

0/9

Gaps Best overall · Use-case fit · Startup & small team · Feature-led ask · If you could pick one · Budget & alternatives

Most co-mentioned competitors

ServiceNow

100%

Ivanti

86%

Freshworks

71%

BMC

43%

ManageEngine

29%

Zendesk

29%

Share of Atlassian's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

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Atlassian: AI Visibility Report

How AI sees Atlassian

How Atlassian positions itself vs how AI ranks it

IT Service Management (ITSM) · #11 of 15

Project Management · #15 of 15

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