Management software for funeral homes and cemeteries covering case management, arrangements, and billing. Right now, Passare is the brand AI assistants recommend most, with a Visibility Score of 74 and the #1 spot in 43% of answers. Head-to-head: Passare vs SRS Computing →
These rankings are measured from what the three models know from training, not a live web search. When the models DO search the web, see which sources they cite. Methodology.
Passare dominates; everyone else is competing for distant second.
Passare's 74.4 score sits 29 points clear of SRS Computing and it appears in 81% of answers, making it the default recommendation across a category where most software barely registers. The real intrigue is below the top: SRS Computing and Osiris are almost invisible to Claude and ChatGPT respectively, meaning their aggregate scores mask severe single-model dependency. Gather's entire presence runs through Gemini alone, which is a fragile position if that model's recommendation patterns shift.
AI-generated analysis of the September 2026 measurements.
| # | Brand | Visibility Score | Mention rate | Avg. position | #1 pick rate | Models |
|---|---|---|---|---|---|---|
| 1 | | ±4 | 81% | 1.8 | 43% | ChatGPT #1 Claude #1 Gemini #2 |
| 2 | | ±6.9 | 54% | 2.6 | 13% | ChatGPT #2 Claude #6 Gemini #3 |
| 3 | | ±6 | 46% | 3.1 | 1% | ChatGPT #3 Claude #3 Gemini #9 |
| 4 | Osiris | ±4.3 | 35% | 3.0 | 7% | ChatGPT Claude #2 Gemini #7 |
| 5 | | ±4.6 | 21% | 1.2 | 17% | ChatGPT Claude Gemini #1 |
| 6 | Halcyon | ±5.1 | 22% | 3.5 | 4% | ChatGPT #5 Claude #11 Gemini #4 |
| 7 | | ±4.7 | 11% | 4.1 | 0% | ChatGPT #4 Claude #10 Gemini |
| 8 | | ±0.9 | 11% | 4.3 | 0% | ChatGPT #7 Claude #12 Gemini #5 |
| 9 | | ±3.8 | 10% | 3.9 | 0% | ChatGPT Claude Gemini #6 |
| 10 | | ±2 | 7% | 2.2 | 4% | ChatGPT Claude #7 Gemini #11 |
| 11 | | ±2.1 | 7% | 2.6 | 0% | ChatGPT Claude #8 Gemini #10 |
| 12 | CRäKN | ±4.6 | 8% | 4.2 | 0% | ChatGPT #6 Claude #9 Gemini #12 |
| 13 | FDMS | ±4.5 | 7% | 3.0 | 0% | ChatGPT Claude #4 Gemini |
| 14 | | ±3.5 | 8% | 4.8 | 0% | ChatGPT Claude #5 Gemini |
| 15 | | ±0.3 | 4% | 1.3 | 3% | ChatGPT Claude Gemini #8 |
The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.
Just below the cutoff: CIMS (3.9), Gathering (3.9), CANA (3.8), OpusXenta (3.8), FrontRunner (3.6). 90 brands were scored in this category; the leaderboard shows the top 15.
Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.
Openness 26/100: the share of this category's recommendation weight not held by the leader.
Compare brands in Funeral Home & Cemetery Management head-to-head → · Explore the prompt tree →
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Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.
When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.
gpt-5.4
claude-sonnet-4-6
gemini-3-flash-preview
Each model answered every prompt 3 times in September 2026. Prompts are brand-neutral so no vendor gets seeded into the question.