Semrush: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about rank tracking, Semrush ranks #2 of 15, a Visibility Score of 57 in Rank Tracking (and appears in 3 categories of the index).
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Strong mid-tier presence, but rarely the first name spoken.
Where it wins. Rank Tracking is the standout: 28% first-pick rate and a 65% mention rate put Semrush ahead of nearly every rival in that category. AI Visibility & AEO shows no missing prompt themes, meaning coverage there is unusually complete.
Where it loses. SEO Crawlers drops to third place with a 4% first-pick rate, and Semrush disappears entirely from feature-led queries in that category. Rank Tracking's absence from budget and alternatives prompts means price-sensitive buyers never see it.
AI-generated analysis of the July 2026 measurements.
Semrush claims AI Visibility & AEO and the models back it: #2 of 15 there.
Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini One of the index's bigger model splits: see where the models disagree →
Share of each theme's answers that mention Semrush. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Budget & alternatives
Share of Semrush's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini One of the index's bigger model splits: see where the models disagree →
Share of each theme's answers that mention Semrush. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Share of Semrush's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini Share of each theme's answers that mention Semrush. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Feature-led ask
Share of Semrush's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
We rerun the index every month. Drop your email and pick what to watch in Rank Tracking: the whole category or specific brands. Free, unsubscribe anytime.