Semrush: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about rank tracking, Semrush ranks #2 of 15, a Visibility Score of 63 in Rank Tracking (and appears in 3 categories of the index).
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Present across three categories, decisive in none.
Where it wins. Rank Tracking is where Semrush actually converts attention into preference, pulling a 40% first-pick rate at rank 2 of 15. That single category punches well above what the rest of its footprint suggests.
Where it loses. In SEO Crawlers it sits fourth with a 7% first-pick rate, meaning buyers hear the name but reach for Screaming Frog or Ahrefs when it counts. The Feature-led ask gap in that category suggests AI models are not connecting Semrush to technical specificity.
AI-generated analysis of the September 2026 measurements.
Semrush claims AI Visibility & AEO and the models back it: #2 of 15 there.
Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →
Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Semrush. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Share of Semrush's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Semrush. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Share of Semrush's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Semrush. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Feature-led ask
Share of Semrush's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Head-to-head: Semrush vs AccuRanker · Semrush vs Profound
Scores are measured from real AI answers, refreshed monthly. Methodology.
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ChatGPT
Claude
Gemini