Profound vs 
Semrush
Profound leads everywhere that matters; Semrush owns the startup conversation. Profound's 49 visibility score versus Semrush's 36 is largely a ChatGPT story: Profound scores 75 there to Semrush's 27, and that gap shows up in the question themes where intent is highest, specifically best overall, enterprise, and single-pick recommendations. Semrush holds its ground with Gemini (30 to Profound's 12) and wins on budget, startup, and top-tools framing, which suggests buyers who frame the search around cost or team size still hear Semrush's name first. Profound's month-over-month gain of 8 points while Semrush held flat means the separation is widening, not stabilizing.