Tools that measure and improve how brands show up in AI assistant answers (ChatGPT, Gemini, AI Overviews). Right now, Profound is the brand AI assistants recommend most, with a Visibility Score of 49 and the #1 spot in 29% of answers. Head-to-head: Profound vs Semrush →
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Profound leads, but its Gemini blind spot keeps the race open.
Profound sits atop the index with a score of 48.8 and is a first pick 29% of the time, yet Gemini scores it at just 19.6 while favoring Perplexity at 45 and BrightEdge at 38. Semrush matches Profound's mention rate of 57% but converts that exposure into a first-pick rate of only 7%, signaling broad awareness without strong preference. The category has no consensus pick across all three models, which means brand position here is genuinely fragile and model-dependent.
AI-generated analysis of the July 2026 measurements.
| # | Brand | Visibility Score | Mention rate | Avg. position | #1 pick rate | Models |
|---|---|---|---|---|---|---|
| 1 | | ±6.4 | 57% | 2 | 29% | ChatGPT #1 Claude #1 Gemini #5 |
| 2 | | ±7.5 | 57% | 4 | 7% | ChatGPT #4 Claude #2 Gemini #3 |
| 3 | | ±5.9 | 32% | 4 | 8% | ChatGPT #7 Claude #12 Gemini #1 |
| 4 | | ±5.1 | 24% | 2 | 10% | ChatGPT #8 Claude #8 Gemini #2 |
| 5 | | ±4.7 | 28% | 4 | 1% | ChatGPT #9 Claude #3 Gemini |
| 6 | | ±6.6 | 24% | 3 | 7% | ChatGPT #13 Claude #4 Gemini #8 |
| 7 | | ±6.3 | 31% | 5 | 1% | ChatGPT #3 Claude #7 Gemini #7 |
| 8 | | ±5.5 | 25% | 4 | 6% | ChatGPT #2 Claude #9 Gemini |
| 9 | | ±4.2 | 15% | 5 | 0% | ChatGPT Claude #5 Gemini |
| 10 | | ±3.2 | 11% | 3 | 4% | ChatGPT #11 Claude #11 Gemini #6 |
| 11 | | ±5.4 | 13% | 4 | 0% | ChatGPT #12 Claude #6 Gemini #9 |
| 12 | | ±2.6 | 10% | 3 | 0% | ChatGPT #10 Claude #10 Gemini #10 |
| 13 | | ±4.4 | 11% | 4 | 0% | ChatGPT Claude Gemini #4 |
| 14 | | ±4.7 | 11% | 4 | 0% | ChatGPT #5 Claude #14 Gemini |
| 15 | | ±4.6 | 10% | 4 | 0% | ChatGPT #6 Claude #13 Gemini |
The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.
Just below the cutoff: OpenAI (6.8), MarketMuse (6.1), Google (5.4), Brandlight (5), AthenaHQ (4.9). 144 brands were scored in this category; the leaderboard shows the top 15.
Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.
Openness 51/100: the share of this category's recommendation weight not held by the leader.
Compare brands in AI Visibility & AEO head-to-head → · Explore the prompt tree →
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Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.
When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.
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Each model answered every prompt 3 times in July 2026. Prompts are brand-neutral so no vendor gets seeded into the question.