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Brand report · September 2026

Qualtrics Qualtrics: AI Visibility Report

qualtrics.com ↗

When buyers ask ChatGPT, Claude, and Gemini about employee engagement & experience, Qualtrics ranks #3 of 15, a Visibility Score of 35 in Employee Engagement & Experience .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Qualtrics

Solid third in one race, and that is the whole story.

Where it wins. Qualtrics earns a 43% mention rate in Employee Engagement and Experience, placing it in the conversation reliably enough to matter. The 'Top tools in 2026' prompt theme is its clearest trigger, meaning AI models reach for it when buyers ask broad survey questions about the field.

Where it loses. A first-pick rate of 8% means Culture Amp and Lattice are collecting the decisive recommendations while Qualtrics collects the supporting mentions. With no other category registering at all, any softening of its position in this single field leaves the brand with nothing to fall back on.

AI-generated analysis of the September 2026 measurements.

On message

How Qualtrics positions itself vs how AI ranks it

Qualtrics claims Employee Engagement & Experience and the models back it: #4 of 15 there.

The pitch

"The leader in experience management"

What AI actually says
In Employee Engagement & Experience #4 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Employee Engagement & Experience · #3 of 15

35 / 100 flat vs last month
43%
mention rate (72 answers)
3
avg. position
8%
first pick
6%
share of voice
36.7Jul 2026Jul 2026: 36.731.1Aug 2026Aug 2026: 31.135Sep 2026Sep 2026: 35
ChatGPT
40
Claude
37
Gemini
29

How the models portray Qualtrics

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

55% 10% 35%
endorsed · 95% band 38–71% listed caveated graded across 31 mentions in Employee Engagement & Experience answers
Prompt themes Qualtrics would want to own

Share of each theme's answers that mention Qualtrics. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Top tools in 2026
8/9 · #1×2
Best overall
7/9 · #1×3
Enterprise pick
5/9 · #1×1
Most co-mentioned competitors

Share of Qualtrics's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Culture Amp
100%
Lattice
74%
Glint
45%
15Five
42%
Microsoft Viva
42%
Workday
39%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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