Thunderdome B2B SaaS AI Visibility Index

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Brand report · July 2026

Qualtrics Qualtrics: AI Visibility Report

qualtrics.com ↗

When buyers ask ChatGPT, Claude, and Gemini about employee engagement & experience, Qualtrics ranks #4 of 15, a Visibility Score of 37 in Employee Engagement & Experience .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Qualtrics

Known for broad appeal, ignored when scale or scrappiness matters.

Where it wins. Qualtrics surfaces in 46% of mentions overall and ranks fourth among fifteen competitors, with 'Best overall' prompts doing the heaviest lifting.

Where it loses. A 13% first-pick rate signals that AI models treat it as a credible option, not the obvious answer. It disappears entirely when buyers signal startup or small-team context, ceding that segment to Culture Amp and Officevibe.

AI-generated analysis of the July 2026 measurements.

On message

How Qualtrics positions itself vs how AI ranks it

Qualtrics claims Employee Engagement & Experience and the models back it: #4 of 15 there.

The pitch

"The leader in experience management"

What AI actually says
In Employee Engagement & Experience #4 of 15, claim holds

Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →

Employee Engagement & Experience · #4 of 15

37 / 100 first snapshot (July 2026)
46%
mention rate (72 answers)
3
avg. position
13%
first pick
6%
share of voice
First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.
ChatGPT
59
Claude
37
Gemini
14

One of the index's bigger model splits: see where the models disagree →

Prompt themes Qualtrics would want to own

Share of each theme's answers that mention Qualtrics. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Best overall
8/9 · #1×3
Top tools in 2026
8/9 · #1×2
Enterprise pick
5/9 · #1×2
Feature-led ask
5/9 · #1×1
Budget & alternatives
1/9 · #1×1

Gaps Startup & small team

Most co-mentioned competitors
Culture Amp
97%
Lattice
82%
Officevibe
48%
Glint
48%
15Five
39%
Workday
36%

Share of Qualtrics's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

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