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Brand report · July 2026
Tropic: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about saas procurement & spend, Tropic ranks #6 of 15, a Visibility Score of 28 in SaaS Procurement & Spend .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Present in the room, but rarely the one chosen.
Where it wins. Tropic appears in nearly 39% of procurement conversations, which puts it in the top half of a 15-brand field. That mention rate signals real recognition when buyers ask broad 'best overall' questions.
Where it loses. A first-pick rate of 1.4% means AI models treat Tropic as a supporting character, not an answer. Its absence from enterprise-focused prompts is the sharper problem, since that is where deal size and intent are highest.
AI-generated analysis of the July 2026 measurements.
ChatGPT 
Claude 
Gemini One of the index's bigger model splits: see where the models disagree →
Share of each theme's answers that mention Tropic. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Enterprise pick
Share of Tropic's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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